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  • The Business Behind the Indy 500     Friday, 24 May 2013 | 4:48 PM ET

    Discussing the economic impact of the Indy 500, and competition with NASCAR, with Hulman & Company CEO Mark Miles.

  • Race Car Driver Danica's Big Weekend     Thursday, 23 May 2013 | 1:55 PM ET

    The Indy 500 runs on Sunday, and then there is the Coca-Cola 600 at the Charlotte Motor Speedway, where Nascar driver Danica Patrick will be racing. Patrick discusses how she prepares for a long race.

  • Honda Returns to Formula One After 7-Year Hiatus Thursday, 16 May 2013 | 10:43 PM ET
    The three-generation Honda Formula One cars, (front to rear)1965 Honda RA272, 1988 McLaren Honda MP4/4 and 2006 Honda RA106.

    Honda is returning to Formula One, confirming that it will renew its partnership with McLaren and supply the British team's engines from 2015. The Financial Times reports.

  • Honda Gears Up For Formula One Return     Thursday, 16 May 2013 | 9:40 PM ET
    The three-generation Honda Formula One cars, (front to rear)1965 Honda RA272, 1988 McLaren Honda MP4/4 and 2006 Honda RA106.

    CNBC's Tokyo bureau chief Kaori Enjoji delivers the latest on Honda's decision to renew its partnership with racing giant McLaren and re-enter the world of Formula One.

  • When $50 Million Is Too Low for a Vintage Ferrari Friday, 8 Mar 2013 | 1:25 PM ET

    With the average price of collectible Ferraris up more than 70 percent, this weekend's auction of vintage GT and GTOs is drawing attention.

  • Fiat to Invest $1.6 Billion in New Maserati Models Tuesday, 11 Dec 2012 | 4:40 AM ET
    A Maserati Gran Turismo automobile, produced by Fiat SpA, sits on display during the second press day of the Geneva International Motor Show in Geneva, Switzerland, on Wednesday, March 7, 2012.

    Italian carmaker Fiat. is investing 1.2 billion euros in luxury brand Maserati, hoping technology and dealerships from its tie-up with Chrysler will help it to take on German rivals BMW and Porsche.

  • A Ferrari F12 Berlinetta sold for $1.125 million over the weekend, with the proceeds going to Hurricane Sandy charity.

  • Dale Earnhardt Jr. Is A Fascinating Marketing Study Monday, 18 Jun 2012 | 12:35 PM ET
    Dale Earnhardt Jr.

    In the sports marketing world, there's never been someone like Junior, who, no matter what he does gets the kind of fan support that he does. It would be one thing if he had characteristics that allowed him to transcend outside the racing world, but he doesn't.

  • Handicapping the Spelling Bee Wednesday, 30 May 2012 | 5:41 PM ET

    Since 2006, I have been telling you who is going to win the title. Since that time, I have had the champion on my list all six times.

  • A Wealthy Guardian Angel Lands at Indy 500 Friday, 25 May 2012 | 12:09 PM ET
    Willis "Wink" Hartman

    Willis "Wink" Hartman, a millionaire Kansas oilman and serial philanthropist, helped turn an Indy racing team around.

  • Nascar

    On Thursday, an amendment attached to the $608 billion defense bill that prohibits every sports sponsorship from the U.S. military, was passed by the House Appropriations Committee.

  • Logic of Realignment Won’t Be Clear For a Decade Tuesday, 15 May 2012 | 5:43 PM ET
    Big XII Conference

    The University of Missouri said it could earn as much as $12 million more per year from an new TV deal in the Southeastern Conference, compared to the deal it had in the Big 12.

  • Lin Outsells Kobe On NBA's Best Selling Jersey List Thursday, 26 Apr 2012 | 7:48 AM ET
    Jeremy Lin

    With the last game of the regular season tonight, the NBA released its traditional jersey sales rankings on Thursday morning, based on sales at its online store and its temporary store in Manhattan.

  • Her Name Is Lola: An Amateur Racecar for One-Percenters Tuesday, 24 Apr 2012 | 10:54 AM ET
    Lola racecar

    The open-cockpit Lola SP/300R, capable of a top speed of 180 miles per hour, is specifically designed for the nonprofessional road racer — one who has $125,000 to spend on weekend fun.

  • Tiger Woods' Popularity Apparent Again Monday, 26 Mar 2012 | 10:59 AM ET
    Tiger Woods holds the trophy after winning the Arnold Palmer Invitational presented by MasterCard at the Bay Hill Club and Lodge.

    In the days after life started unraveling for Tiger Woods, it was hard to ever see the light. Hard to believe that he didn't alienate the masses. Hard to believe that he'd ever be marketable again.

  • As Growth Stalls, Nascar Changes Gears Monday, 30 Jan 2012 | 1:11 PM ET
    Nascar

    With the enduring economic downturn forcing several race car teams to downscale their operations, merge or fold, the industry is adapting its sponsorship model to include new and smaller corporate sponsors.

  • Tebow, Brady Have Taken On Tough Endorsement Challenges Wednesday, 11 Jan 2012 | 6:55 PM ET

    Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.

  • Sunday Ticket In Your Car? DirecTVAuto Has Arrived Friday, 16 Dec 2011 | 1:11 PM ET
    Direct TV Auto

    For $3,995, Firestone's company will provide you with the equipment -- a dish and receiver -- and DirecTV is only $6 more a month if you are already a DirecTV spacersubscriber. The programming you get in your car mirrors what you get in your house.

  • Why The NBA Can't Do The Chris Paul Deal Thursday, 8 Dec 2011 | 10:16 PM ET
    Chris Paul

    On Thursday night, word swirled around the Twitterverse that Chris Paul could be on his way to the Lakers in a trade with the Rockets and the Hornets. At best, the Hornets get a couple of starters and a draft pick. At worst? An all out PR disaster for the league within minutes of ratifying its 10-year Collective Bargaining Agreement with the players.

  • Sports: NBA Rejected! Thursday, 1 Dec 2011 | 2:34 PM ET
    Jason Kidd #2 of the Dallas Mavericks drives against LeBron James #6 of the Miami Heat in Game Six of the 2011 NBA Finals.

    Basketball's  labor-management battle costs dearly, Nike puts its stamp on the NFL merchandizing and a sponsorship goes to a new level.