"The Profit" host Marcus Lemonis announces his show will will act as the official sponsor of Nascar's Sprint Cup series in Phoenix. Nascar chief marketing officer Steve Phelps, and Phoenix International Raceway president Bryan Sperber, discuss.» Read More
The University of Missouri said it could earn as much as $12 million more per year from an new TV deal in the Southeastern Conference, compared to the deal it had in the Big 12.
With the last game of the regular season tonight, the NBA released its traditional jersey sales rankings on Thursday morning, based on sales at its online store and its temporary store in Manhattan.
The open-cockpit Lola SP/300R, capable of a top speed of 180 miles per hour, is specifically designed for the nonprofessional road racer — one who has $125,000 to spend on weekend fun.
In the days after life started unraveling for Tiger Woods, it was hard to ever see the light. Hard to believe that he didn't alienate the masses. Hard to believe that he'd ever be marketable again.
With the enduring economic downturn forcing several race car teams to downscale their operations, merge or fold, the industry is adapting its sponsorship model to include new and smaller corporate sponsors.
Tom Brady and Tim Tebow are plenty marketable. But the two quarterbacks have two prominent deals that aren't exactly in slam-dunk endorsement categories: men's shoes and underwear.
For $3,995, Firestone's company will provide you with the equipment -- a dish and receiver -- and DirecTV is only $6 more a month if you are already a DirecTV spacersubscriber. The programming you get in your car mirrors what you get in your house.
On Thursday night, word swirled around the Twitterverse that Chris Paul could be on his way to the Lakers in a trade with the Rockets and the Hornets. At best, the Hornets get a couple of starters and a draft pick. At worst? An all out PR disaster for the league within minutes of ratifying its 10-year Collective Bargaining Agreement with the players.
Basketball's labor-management battle costs dearly, Nike puts its stamp on the NFL merchandizing and a sponsorship goes to a new level.
However long they were married, the price of breaking the contract was huge -- sometimes even reached nine figures.
Indy 500 winner Dan Wheldon was killed in an Indycar crash yesterday, with CNBC's Darren Rovell.
Randy Bernard, IndyCar CEO discusses the season finale of the Izod IndyCar World Championships, and the success of drawing sponsors to the event.
Jimmie Johnson has won five straight Sprint Cup titles and a win last week has him in third place with just six races to go. Dynasties are normally good for sports. The Bulls, the Yankees, Tiger Woods and the Williams sisters I believe have all been good for their respective sports. But Jimmie Johnson winning a sixth consecutive title is not.
Last night, 60 Minutes aired a piece on superagent Drew Rosenhaus and mentioned that he was the main inspiration for "Jerry Maguire." The film's director Cameron Crowe chimed in after I suggested it was modeled more after agent Leigh Steinberg than Drew.
The Sporting Goods Manufacturers Association has released its extensive study on team sports in America, arrived at by conducting more than 38,000 interviews earlier this year. Here are some of the most interesting facts.
Green Bay, Wisconsin, is one of my favorite places on earth. I know, it sound strange. Who'd pick the frozen tundra over the waves in Maui? Um, me.
When she was in high school, Barbara Cossman bought a magazine that had an audio chip in it. It was one of things that she never forgot. So when she came to the University of Michigan and became director of publications for the Wolverines, her dream was embed the audio file of a famous play into a gameday program. Saturday, Cossman's dream will become a reality, as Michigan has printed 15,000 programs to be sold for its game against Notre Dame. Each gameday program includes an audio file of "The Catch," Desmond Howard's famous touchdown against Notre Dame twenty years ago.
It has been in the works for months and in my mind for years. Today I can finally proudly announce that my new show "CNBC SportsBiz: Game On" is a reality. The show will air every Friday night at 7pm ET on Versus beginning next week, Sept. 9.
Danica Patrick is expected to announce this week that she'll drive a full-time Nationwide schedule in 2012 with eyes on driving full-time in Sprint Cup, NASCAR's highest level, by 2013. Word of the announcement has understandably received a ton of buzz, especially considering NASCAR has lost many of the casual fans that flocked to the sport in the last decade after the death of Dale Earnhardt Sr. But Danica's arrival in NASCAR might come too late for NASCAR and for Patrick herself.
When the NFL lockout was over, all parties were declared winners — the owners would lose just one preseason game, the players would get to play and the fans would get to see them. In the speed of the final negotiations, it wasn't yet clear. Now it is. The players didn't get much. Let's break it down as simply as we can.