Business Strategy Marketing

  • The status symbols are so sought after that some models command prices of $1,000. In Florida, California and New York, lawyers are accusing smoke shops and mom-and-pop convenience stores of selling counterfeit Roor bongs in violation of U.S. "Counterfeiting is a huge problem for us," said Jay Farraj, the owner of Sream Inc., Roor's U.S. partner.

  • We're certainly embracing the digital era: Swarovski

    "Change isn't necessarily negative but the challenge is how quickly can you adapt and embrace that position," says Nadja Swarovski, head of corporate communications and design services at Swarovski.

  • The company said it now expects full-year 2017 earnings to be between $5.60- $5.80 per share. "That outlook is built on a set of priorities designed to put us in a strong position for 2018 and the years ahead," Chief Executive Kenneth Chenault said. Chief Financial Officer Jeffrey Campbell, on a call with analysts, cautioned that quarterly earnings and revenue would...

  • NEW YORK— Target says it is promoting Rick Gomez to executive vice president and chief marketing officer as the Minneapolis discounter looks to reverse traffic declines at its stores. Gomez, who joined Target in 2013 as senior vice president of marketing, succeeds Jeff Jones effective Jan. 29. He will report to CEO and Chairman Brian Cornell.

  • The company said it now expects full-year 2017 earnings to be between $5.60- $5.80 per share. Net income attributable to common shareholders fell to $825 million, or 88 cents per share, in the fourth quarter ended Dec. 31, from $899 million, or 89 cents per share, a year earlier. Total revenue, net of interest expense, fell to $8.02 billion from $8.39 billion last year.

  • Forbes CEO Michael Perlis talks listicles, digital media and expanding the brand.

  • Why PUMA collaborated with Rihanna and The Weeknd

    Philippe Le-Bretton, regional GM at PUMA talks about the brand's change in strategy to better engage millennials.

  • On Thursday, the EPA accused Fiat Chrysler of violating the law by using hidden software to allow excess diesel emissions to go undetected in about 104,000 vehicles. The EPA said they were "illegally sold" because the software was not disclosed to regulators. UK regulators said on Friday they were urgently seeking information from the EPA over its allegation.

  • Snapchat

    Ahead of its IPO scheduled later this year, Snapchat has upgraded its app to make it easier for users to navigate the social networking platform.

  • MONTREAL/ NEW YORK Jan 10- American Apparel LLC's made-in-the-U.S. heritage is uncertain after Canadian apparel maker Gildan Activewear Inc won a bankruptcy auction to acquire the edgy fashion retailer for about $88 million in cash. American Apparel had insisted in the weeks leading up to its bankruptcy and auction that any deal would keep its manufacturing...

  • MONTREAL/ NEW YORK Jan 10- American Apparel LLC's made-in-the U.S. heritage is uncertain, after Canadian apparel maker Gildan Activewear Inc won a bankruptcy auction to acquire the edgy fashion retailer for about $88 million in cash. Gildan, which has yarn-spinning and distribution facilities in the United States and is the largest domestic consumer of...

  • Cruise company Royal Caribbean is looking for an intern willing to be paid to go on three cruises and upload photos onto Instagram.

  • BEIJING, Jan 10- China's largest mobile social media network WeChat is offering its 768 million users a function which allows them to by-pass app stores such as Apple's. App stores run by Apple and Google generate billions of dollars in revenue globally for them and China is a key target market as its users rely heavily on their phones for daily tasks ranging from...

  • CNBC explores the recent furor around Hatchimals toys, which some customers believe make inappropriate sounds, and how this has impacted sales.

  • Interactive entertainment is growing exponentially: Expert

    Eric Tan at Fifth Journey talks about how the mobile game market in China figures into Hollywood's growth plans.

  • CHICAGO, Jan 6- U.S. soybean export sales slid to their lowest in the current marketing year last week, the U.S. Department of Agriculture said on Friday, fueling concerns among analysts and traders that formerly sizzling demand is cooling down. Exporters in the week ended Dec. 29 struck deals to sell 87,500 tonnes of U.S. soybeans for delivery in the 2016/ 2017...

  • Music streaming service, 'Gaana' garners over 50M downloads

    Meet "Gaana": A music streaming service in India that's taking the country by storm one song download at a time.

  • Chinese workers in the Foxconn factory in China's Guangdong province, on May 27, 2010.

    A hidden bounty of benefits for Foxconn’s plant in Zhengzhou is central to the production of Apple’s most profitable product. NYT reports.

  • Following the backlash it received for its Twitter tribute to Carrie Fisher, Cinnabon has issued a further apology for its picture of Princess Leia.

  • Carrie Fisher (as Princess Leia Organa) and Anthony Daniels (as C3PO) star in the CBS television "The Star Wars Holiday Special."

    Cinnabon got hammered by the internet for its Carrie Fisher tribute tweet. But some tweeters countered that she probably would've gotten a kick out of it.