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  • LONDON, May 23- Pakistan will begin the marketing process next month to sell a 49 percent stake in Pakistan International Airlines and plans to list shares in several power utility firms this year, privatisation minister Mohammad Zubair said on Monday. Prime Minister Nawaz Sharif had made the privatisation of Pakistan International Airlines a top goal when...

  • Ashley Wilking shows an Indie Fresh product in a social media post

    Forget models in magazines. Consumers are buying goods and services based on what they see in their Instagram feed, recent trends suggest.

  • Robocall sketch on SNL.

    Unwanted robocalls continue to ring off the hook and pester consumers. But are they all bad?

  • The Digital Advertising Economy

    Criteo's Yuko Saito explains that the firm helps e-commerce players boost sales by sending personalized and relevant messages to consumers.

  • SHENZHEN, China— Forget Beijing and Shanghai. China's economic future is emerging in Shenzhen. Formerly a collection of fishing enclaves next door to Hong Kong that became the epicenter of China's manufacturing-driven miracle, Shenzhen is reinventing itself again by staking its future growth on finance, technology and culture. Divided from the former...

  • May 18- Salesforce.com Inc, a marketing-and-sales software provider for 17 years, may be joining the ranks of the technology old-guard, but the 27 percent first-quarter revenue growth it posted on Wednesday still showed some startup zip. The company also provided a rosy outlook, raising its full-year revenue forecast and predicting that technology like...

  • NEW YORK— Target has poached a Nordstrom executive for its new chief merchandising officer, a crucial position and the one who determines what appears on store shelves. Mark Tritton was president of Nordstrom Product Group where he oversaw the merchandising, design, manufacturing, marketing and omnichannel distribution of more than 50 private-label brands...

  • Huawei Technologies Ltd., which pulled out of the U.S. market for network switching gear four years ago due to security fears, became the No. 3 global smartphone seller last year, overtaking Apple in China. "China has yet to create a high-end consumer brand. Outside the United States, the company is cranking up a global marketing campaign for the P9 featuring...

  • LONDON, May 16- China's penchant for luxury platinum jewellery is fading despite lower global prices, leaving world demand for the metal exposed to sharper decline. China is by far the biggest market for platinum jewellery, making up more than 60 percent of global manufacturing use for the white metal in 2015.. Consumer behaviour in China has shown a marked...

  • NEW DELHI/ BEIJING, May 13- Despite years of trying, Asia's fast-growing emerging markets have proved elusive for Japan's Nissan Motor Co, one reason behind its $2.2 billion move this week to take control of scandal-hit Mitsubishi Motors Corp.. Nissan has invested aggressively in countries including Indonesia, deploying targeted models and beefing up...

  • NEW DELHI, May 13- India announced a new intellectual property policy on Friday, speeding up the online registration of patents and trademarks, but resisted pressure from the United States and other Western countries to amend its patent laws. Since Prime Minister Narendra Modi took office in 2014, global drug brands led by U.S. companies have been pushing for...

  • The eSports industry is winning

    Experts say the video gaming space, which reaches younger audiences with buying power, is appealing to advertisers.

  • Budweiser is renaming it's beer "America".

    The beer Budweiser will henceforth be known as America, The Verge reports.

  • PARIS, May 6- Christian Dior, one of the world's biggest and most famous fashion brands, is struggling to find a creative director more than six months after the abrupt departure of Raf Simons. Adding to its woes, Dior's sales growth has stalled in recent months, reflecting a fall in tourism to Europe after the Paris and Brussels attacks and weaker demand in some key...

  • Trump vs. Clinton? Doesn't matter in California: CEO

    Scott McNealy, Wayin chairman, shares his thoughts on the 2016 presidential race.

  • Wayin buys EngageSciences

    Scott McNealy, Wayin chairman, discusses how his company plans to disrupt the social marketing landscape.

  • Can Apple grow again?

    Brian Buchwald, CEO & Co-founder of Bomoda, and Alyssa Carroll, Astrsk Senior Account Director, discuss Apple's product and marketing strategies.

  • *Third-quarter sales $1.03 bln vs est. The maker of the Swagger line of leather handbags also reported its second consecutive quarter of sales growth, spurred by demand in China, Japan and Europe. Coach also said it would cut an unspecified number of corporate jobs, including management positions, and take a pre-tax charge of about $65- $80 million in the fourth...

  • April 26- British drugmaker AstraZeneca Plc said on Tuesday Ironwood Pharmaceuticals Inc would buy the U.S. marketing rights for its newly approved gout drug for up to $265 million. The deal gives Ironwood the rights to sell the drug, Zurampic, or lesinurad, which was approved in the United States last year to treat high levels of uric acid in the blood of patients...

  • Ad agencies and the creative industries are an important part of the U.K. economy, but a vote to leave the European Union will impact them.