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Business Strategy Marketing

  • Grad Conn, Microsoft GM and CMO.

    Microsoft's CMO has called for marketers to "be part of the future" or risk being replaced by machines.

  • SAN FRANCISCO— AT&T, Verizon and several other major advertisers are suspending their marketing campaigns on Google's YouTube site after discovering their brands have been appearing alongside videos promoting terrorism and other unsavory subjects. The spreading boycott confronts Google with a challenge that threatens to cost it hundreds of millions...

  • *Deal with Malaysia's Petronas helps diversify Saudi Aramco. SINGAPORE, March 20- Saudi King Salman's lavish tour of Asia, arriving in each country on a golden escalator with 400 tonnes of luggage, had a hardnosed marketing mission- to cement the kingdom's place as leading oil supplier to the world's biggest consumer region. The string of deals inked on his...

  • Travis Kalanick, billionaire and chief executive officer of Uber Technologies Inc.

    What it means to be a leader has been in the spotlight lately.

  • On the eve of San Jose, California- based Adobes annual user conference, the company said that it will work with Microsoft to create a shared data format between Adobes marketing software suite, which the company is re-naming its Experience Cloud, and Microsofts sales software, called Dynamics, allowing the software systems to work together seamlessly.

  • Britain is the largest market for Alphabet Inc's Google outside the United States, generating $7.8 billion mainly from advertising in 2016, or nearly 9 percent of the U.S. giant's global revenue. "Google faces a hostile industry of media owners in Europe... and we expect they will be all too happy to highlight future brand safety failings," said Brian Wieser, a senior...

  • Britain is the largest market for Alphabet Inc's Google outside the United States, generating $7.8 billion mainly from advertising in 2016, or nearly 9 percent of the U.S. giant's global revenue. "Google faces a hostile industry of media owners in Europe... and we expect they will be all too happy to highlight future brand safety failings," said Brian Wieser, a senior...

  • Britain is the largest market for Alphabet Inc's Google outside the United States, generating $7.8 billion mainly from advertising in 2016, or nearly 9 percent of the U.S. giant's global revenue. "Google faces a hostile industry of media owners in Europe... and we expect they will be all too happy to highlight future brand safety failings," said Brian Wieser, a senior...

  • Britain is the largest market for Alphabet Inc's Google outside the United States, generating $7.8 billion mainly from advertising in 2016, or nearly 9 percent of the U.S. giant's global revenue. "Google faces a hostile industry of media owners in Europe... and we expect they will be all too happy to highlight future brand safety failings," said Brian Wieser, a senior...

  • *New company to be valued at $2.4 bln. Chicago- based Cision, which owns press release distributor PR Newswire, marketing software firm Gorkana and media service Help a Reporter Out, expects to have an enterprise value of $2.4 billion. Cision, which is controlled by U.S. private equity firm GTCR LLC, will become a unit of blank-check firm Capitol Acquisition Corp III,...

  • *Deal with Malaysia's Petronas helps diversify Saudi Aramco. SINGAPORE, March 20- Saudi King Salman's lavish tour of Asia, arriving in each country on a golden escalator with 400 tonnes of luggage, had a hardnosed marketing mission- to cement the kingdom's place as leading oil supplier to the world's biggest consumer region. The string of deals inked on his...

  • 'With Google's, Facebook's success comes responsibility'

    Martin Sorrell, CEO of WPP, says the tech giants have to step up and take greater control of content appearing on their platforms.

  • Why Sir Martin Sorrell is bullish on the US economy

    Martin Sorrell, CEO of WPP, says the Trump administration is engaging businesses to a much larger degree than previous governments.

  • Sir Martin Sorrell

    The 72 year-old is at the top of the advertising world, and recently became a father for the 4th time.

  • The rise of the Chinese multinational

    Martin Sorrell, CEO of WPP, talks about the top brands in China, including Tencent and Huawei, that are also expanding their reach overseas,.

  • SAO PAULO, March 16- Estácio Participações SA, Brazil's No. 2 for-profit education firm, on Thursday beat fourth-quarter profit estimates on a drop in sales, general and administrative expenses and revenue growth driven by higher tuition fees. In an interview after results were released, Chief Executive Pedro Thompson said a revamped marketing strategy...

  • HANOI, March 16- Vietnam on Thursday called on all companies doing business there to stop advertising on YouTube, Facebook and other social media until they find a way to halt the publication of "toxic" anti-government information. But Information and Communication Minister Truong Minh Tuan said the response had not yet been good enough. The Asia Internet...

  • TIVO’s Charles Dawes talks to CNBC’s Marketing Media Money about how technology and politics is changing viewing habits in surprising ways.

  • CNBC’s Marketing Media Money talks to two security experts at Cable Congress 2017 about the need to secure content in cable and beyond.

  • New Volkswagen Group Chairman Matthias Mueller speaks to the media with Volkswagen Work Council head Bernd Osterloh and Lower Saxony Governor Stephan Weil (both not pictured) while standing at the assembly line of the Volkswagen factory on October 21, 2015 in Wolfsburg, Germany.

    In an apparent change of tone, VW CEO Matthias Mueller signaled on Tuesday he might be interested in partnerships.