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Business Strategy Marketing

  • Oscar Munoz, CEO of United Airlines.

    When big brands land in hot water, there are steps they can take to mitigate the fallout, PR experts explained to CNBC.

  • The outside of the Food and Drug Administration headquarters is seen in White Oak, Md., on Monday, November 9, 2015.

    South Korea's Samsung Bioepis wins U.S. FDA nod for biosimilar of J&J's Remicade.

  • LONDON, April 21- The world's top diamond producers will try to spur demand in India with the launch of their "Real is Rare" slogan in September, after the withdrawal of high-value bank notes dented the world's third biggest diamond market. The marketing slogan was launched in the United States in 2016 by the Diamond Producers Association, which groups the biggest...

  • Google

    Google plans to introduce a new ad-blocking feature to its Chrome browser, according to reports from the Wall Street Journal which cite sources familiar with the company.

  • Sales and marketing costs climbed 4.5 percent to $562 million in the first quarter ended March 31, while product development expenses jumped 16.3 percent to $278 million. EBay said it expects second-quarter adjusted profit of 43 to 45 cents per share. The company, however, stuck to its earlier forecast for full-year adjusted profit of $1.98 to $2.03 per share,...

  • Sales and marketing costs climbed 4.5 pct to $562 million in the first quarter ended March 31, while product development expenses jumped 16.3 percent to $278 million. Ebay said it expects second-quarter adjusted profit of 43- 45 cents per share. The company, however, stuck to its earlier forecast for full-year adjusted profit of $1.98- $2.03 per share.

  • NEW YORK— Credit card company American Express said Wednesday that its first quarter profit fell 13 percent from a year earlier, as the company continues to deal with the aftermath of losing its partnership with warehouse chain Costco. The drop in profits from a year earlier mostly has to do with the fact that American Express still had the Costco co-branded...

  • The sale includes Loblaw's 213 retail gas stations and convenience stores adjacent to the gas stations across Canada. This deal will mark the introduction of the Mobil fuel brand in Canada, the companies said in a joint statement. Chevron Corp also sold its Canadian gasoline stations and refinery in British Columbia to Parkland Fuel Corp, a marketer of...

  • BEIJING, April 19- China National Petroleum Corp will install its domestic fuel sales chief to head the state-owned oil giant's trading arm, succeeding Wang Lihua who is retiring after two decades guiding one of the world's top oil merchants, sources said. Tian Jinghui, a vice president at PetroChina, CNPC's listed subsidiary, and a veteran of its fuel marketing...

  • The innovative Chinese digital advertising market is the second largest in the world after the U.S.

    China has a reputation as a hub for counterfeits, but that's far from the case in its digital media scene with innovation at every turn.

  • April 18- Chevron Corp, the second-largest U.S.-based oil company, sold its Canadian gasoline stations and refinery in British Columbia to Parkland Fuel Corp, a marketer of petroleum products, for C $1.46 billion. The assets include 129 gasoline stations, three terminals and the Burnaby oil refinery, located east of Vancouver. Chevron is also exploring the sale...

  • That night, the first daughter and her husband, Jared Kushner, sat next to the president of China and his wife for a steak and Dover sole dinner at Mar-a-Lago. U.S. imports, almost all of them from China, shot up an estimated 166 percent last year, while sales hit record levels in 2017. In addition to winning the approvals from China, Ivanka Trump Marks LLC applied for at...

  • "I have a concern that we're going to see a dip from our key markets, which would be the United Kingdom and Germany, but that has as much to do with their politics as it does with ours, with Brexit and the whole currency situation over there," said Marti Mayne, who markets attractions for the Mount Washington Valley Chamber of Commerce in northern New Hampshire.

  • SHANGHAI, April 17- Global automakers face fresh threats to their profits in China from domestic automakers SAIC and Geely, which are launching new models and marketing strategies to challenge better-known foreign brands in the world's largest car market. "China success is the base of overseas market success," said Zhang Liang, product portfolio planning...

  • NEW YORK— Wells Fargo's sales practices scandal isn't going away anytime soon, with first-quarter profit essentially flat as the bank struggled to win customers. Bank employees are "more actively marketing products" to customers again in the branches, said John Shrewsberry, the company's chief financial officer. Regulators had fined San Francisco- based...

  • NEW YORK, April 12- Fast-food chain Burger King said on Wednesday it will start televising a commercial for its signature Whopper sandwich that is designed to activate Google voice-controlled devices, raising questions about whether marketing tactics have become too invasive. The 15- second ad starts with a Burger King employee holding up the sandwich...

  • LONDON, April 12- Britain's Supreme Court has denied the tobacco industry permission to appeal a new plain packaging law, meaning that from next month, as planned, all tobacco products sold in the United Kingdom will have dark brown packaging and no branding. The decision, announced by the court on Wednesday, is in line with an earlier decision made last year that...

  • How should United have responded?

    John Bailey, Ketchum Singapore, says the world has moved quickly, but many companies have not.

  • This happy relationship blossomed more than a decade ago, when Sage funded a study at Rush University Medical Center in Chicago to test the efficacy of the companys new antibacterial wipes on hospital patients. Since then, Sage has provided funding and millions of dollars in wipes for studies by Weinstein and his colleagues. Relationships like the one between...

  • CHIBA, Japan, April 7- Exxon Mobil Corp is marketing 1.3 million tonnes per year of mid-term liquefied natural gas volumes from its $19 billion Papua New Guinea LNG plant, reflecting overproduction and an increase in gas reserves. The two-train plant with an original nameplate capacity of 6.9 million tonnes a year produced 7.9 million tonnes last year, making it...