Alibaba CMO Chris Tung talks to CNBC's Marketing.Media.Money on China’s creativity crossing borders at Cannes Lions.
Quiet Storm's Executive Creative Director Trevor Robinson talks to CNBC about encouraging brands to be brave, in order to make their ads and their names memorable.
Diageo Chief Marketing and Innovation Officer, Syl Saller and Mark Sandys, global head of beer and baileys at Diageo, talk about how they’ve sometimes failed at defining brand purpose and what they’ve done about it.
Nielsen’s Megan Clarken talks to Carolin Roth about how even with the push for diversity; age and gender will continue to be the benchmark for advertisers, while discussing why creativity is driving attention in digital.
Nineteen defendants, including three Australians from the sales and marketing team of Australia's Crown Resorts Ltd., were convicted by the court in Shanghai. Three defendants, who had been released on bail last Nov. 11, were not fined or sentenced to prison, Crown Resorts said. The case against Crown Resorts' staff came as authorities crack down on gambling as...
Can anyone slap a patent on a hand gesture used for years by millions? Experts explain why Gene Simmons' 'devil horns' request was all wet.
Richard Curtis, the recipient of the LionHeart Award 2017, tells Carolin Roth that business and advertising can do well by doing good.
FRANKFURT, June 23- Germany's Merck KGaA has won a key recommendation to become a late entrant to the market for oral multiple sclerosis drugs in Europe, six years after its first attempt to launch the cladribine pill failed. The European Medicines Agency, the EU's drugs regulator, said on Friday its experts had come out in favor of approving cladribine, branded as...
FRANKFURT, June 23- Germany's Merck KGaA has won a key recommendation to become a late entrant to the market for oral multiple sclerosis drugs in Europe, six years after its first attempt to launch the cladribine pill failed. The European Medicines Agency, the EU's drugs regulator, said on Friday its experts had come out in favour of approving cladribine, branded...
Far from being the "coloring in department," responsible for making people want to buy products, marketing now has a broader remit than ever.
Havas' European & UK Group CEO Chris Hirst sits down with CNBC's Marketing.Media.Money to discuss Brexit, brands and technology.
Dentsu Aegis Network’s Nick Waters talks with CNBC's Marketing.Media.Money about how smart-tech is set to shake things up.
Find out why Unilever has joined the UN Women’s Unstereotype Alliance.
The Brooklyn Brothers’ Jackie Stevenson partners with actor Sir Ian McKellen to re-invent brand diversity.
Getty Images’ Pam Grossman tells CNBC's Marketing.Media.Money how social media has influenced the diversity of images we see today.
PARIS, June 22- Boeing won a race for new business at the Paris Airshow, rolling out a new model of its best-selling 737 airliner that helped it claim back the order crown from rival Airbus. "The MAX stole the show," Ihssane Mounir, vice president of sales and marketing at Boeing's commercial aircraft division, said. Asked if Airbus had lost momentum after years in which...
Mark Lund, CEO of McCann Worldgroup UK, sits down with CNBC's Marketing.Media.Money to discuss what Britain leaving the UK means to his main market.
At Cannes Lions, Ms. Mlambo-Ngcuka outlines why the Progressive Advertising Alliance will hopefully end gender stereotyping.
CNBC's Tania Bryer talks fame, feminism and fair pay with Hollywood's Alicia Silverstone and Mena Suvari.
Critical Mass' CEO Dianne Wilkins and CCO Conor Brady talk to CNBC#s Marketing.Media.Money about brand trends, innovations and the next big thing.