Business Strategy Marketing

  • *Honda starts orders for NSX in Japan after U.S. launch. Starting at 23.7 million yen, the bespoke hybrid model becomes available to order in Japan on Thursday, having launched in the United States earlier this year. Marketed under the Acura badge, Honda's stalled premium brand in the United States, China and other regions, the NSX marks the latest effort by the...

  • *1st- qtr sales $1.82 bln vs. est. Smucker bet on the fast-growing pet-food market last year with the $3.2 billion acquisition of Big Heart Pet Brands, the third-largest U.S. pet-food maker by sales. However, the company is facing stiff competition from Mars Petcare and Nestle's Purina, the two dominant players that are vying for a bigger share of the $29 billion U.S....

  • NEW YORK— KFC gave away 3,000 bottles of sunscreen that it said smelled like fried chicken to drum up buzz for its Extra Crispy chicken. Several Associated Press reporters who tested the sunscreen said the smell did not immediately bring to mind chicken, however. KFC, which is owned by Louisville, Kentucky- based Yum Brands Inc., said Monday that it was out of the...

  • It worked for Donald Trump and his father. And it worked for Donald Trump and his children. Long before Donald Trump was a presidential candidate, New York real estate mogul and reality TV star, he was Fred Trump's kid, sitting at his dad's knee playing with blocks as his father developed homes and postwar apartment buildings in Brooklyn and Queens.

  • Ryan Lochte

    The superstar swimmer's endorsement value was already headed downward even before cops in Brazil accused him of lying about being a stick-up victim.

  • Blodget: Legere/Claure spat 'irrelevant' to consumers

    Henry Blodget, Business Insider, discusses the war of words between CEOs John Legere of T-Mobile and Marcelo Claure of Sprint as well as the landscape for mobile data plans.

  • Claure: Legere doesn't like when someone plays his own game

    Sprint CEO Marcelo Claure discusses his competition with T-Mobile CEO John Legere and the company's marketing strategy.

  • Athletes Image

    If Olympic athletes fall short of role model standards, it can cost them in brand endorsement deals, says Baker Street Advertising's Bob Dorfman.

  • *VertuoLine goes to France, Dolce Gusto gets global advert. LONDON/ ZURICH/ CAPETOWN, Aug 17- Nestle is giving its instant coffee brand Nescafe and its Nespresso single-serve coffee a shot in the arm as fast-growing rivals with lean cost structures chip away at its global dominance. While its two megabrands still control nearly 23 percent of the $77 billion retail...

  • *2nd- qtr profit $0.23/ shr vs est. Aug 17- Teen apparel retailer American Eagle Outfitters Inc reported a bigger-than-expected rise in quarterly comparable sales, largely due to strong demand for its Aerie line of lingerie and personal care products. "We credit the stock decline this morning as a result of high expectations, and see it as a good buying opportunity,"...

  • People walk past an HSBC branch on June 9, 2015 in Rio de Janeiro, Brazil. HSBC plans to eliminate 50,000 jobs from its global workforce while selling off its operations in Brazil and Turkey.

    HSBC used to see itself as “the world’s local bank,” but this is no longer the case. Its global head of marketing explains why.

  • FRANKFORT, Ky.— The Kentucky Attorney General announced Tuesday that he's seeking thousands of dollars in damages for each patient in the state who got a vaginal mesh implant made by Johnson and Johnson and its medical device unit, accusing the companies of conducting a deceptive marketing campaign. Beshear said in a statement that more than 15,000 women in...

  • Andrew Cuomo's administration failed to properly oversee $22 million spent to promote tourism in areas affected by three damaging storms, federal auditors said. New York officials did not comply with procurement rules and failed to ensure money was spent effectively, the report from the Department of Housing and Urban Development's Office of Inspector...

  • SINGAPORE, Aug 16- Chicago soybeans rose for a second session on Tuesday to hit their highest in more than three weeks, underpinned by strong demand from top importer China. *The U.S. Department of Agriculture on Friday boosted its forecast for U.S. soybean exports in the 2015/ 16 marketing year by 85 million bushels. *The market is also digesting Friday's sale of...

  • How HSBC is regaining the trust of its customers

    “I think it's going to take a long time to establish a firm level of trust in banking,” says Chris Clark, HSBC's global head of marketing; adding that the bank has a “bit of work to do” on that front.

  • What does the future of HSBC look like?

    As financial technology firms reap more attention, HSBC's Global Head of Marketing, Chris Clark, discusses the outlook for banks like HSBC when it comes to the digital age.

  • ‘Need to respond and be strong for our customers’: HSBC CMO

    “Brexit is a moment where what we have to do is be very clear and customer focused,” says Chris Clark, HSBC's global head of marketing.

  • Why HSBC is no longer ‘the world’s local bank’

    HSBC used to call itself “the world’s local bank”, but following the financial crisis, the lender had to rethink its strategy. HSBC's Global Head of Marketing, Chris Clark, explains why.

  • NEW YORK— The deep-fried Twinkie is jumping from the state fair to the home freezer. They'll cost $4.76 for a box of seven and for the first three months are available only at Wal-Mart. It has a "retro cool factor," says Ellen Copaken, Hostess' vice president of marketing.

  • District Judge Thelton Henderson in San Francisco said consumers may pursue a claim that General Mills violated the federal Nutrition Labeling and Education Act since it "misbranded" Cheerios Protein, which is sold in Oats& Honey and Cinnamon Almond flavors. Mike Siemienas, a General Mills spokesman, said the Minneapolis- based company does not discuss...