Business Strategy Marketing


  • Super Bowl of ads: Winners and losers Monday, 8 Feb 2016 | 10:51 AM ET
    Mountain Dew Super Bowl ad

    AdWeek Executive Editor James Cooper and Event Solutions Chief Marketing Officer Mike Jackson talk about advertisements aired during the Super Bowl.

  • Deadwho? Fox's Deadpool lights up social media Sunday, 7 Feb 2016 | 11:02 AM ET
    Ryan Reynolds as Deadpool

    Fox Studios's social media marketing campaign has launched Marvel Comics' cult sensation Deadpool into the mainstream.

  • Will concussion concerns bring down the NFL? Friday, 5 Feb 2016 | 2:09 PM ET
    Strong safety David Bruton #30 of the Denver Broncos is attended to by trainers after a play that would force him out of the game with a reported concussion during a game against the Oakland Raiders at Sports Authority Field at Mile High on December 28, 2014 in Denver, Colorado.

    Experts weigh the likelihood of the National Football League seeing significant business implications from worries about player head trauma.

  • Under the supply deal, Europe's largest zinc smelter will ship physical zinc to Trafigura over three years, in return for a prepayment of $150 million, Nyrstar Chief Executive Bill Scotting said in an interview with Bloomberg. A spokesman for Nyrstar confirmed the Bloomberg story. A spokeswoman for Trafigura also confirmed the $150 million prepayment, but...

  • PepsiCo's game day bet Thursday, 4 Feb 2016 | 10:52 AM ET
    PepsiCo gears up for Superbowl

    PepsiCo is sponsoring the Super Bowl 50 halftime show. Seth Kaufman, PepsiCo chief marketing officer, and Ram Krishnan, Frito-Lay chief marketing officer, discuss the exciting opportunity for the company's brands, and rumors about Bruno Mars in the show.

  • GLENDALE, Calif.— A Glendale, California, company shut down 10 months ago will pay about $10 million to settle claims by the Federal Trade Commission that it wildly exaggerated the results of its diet supplements, used fake endorsements from people like Oprah Winfrey and hired marketers to send millions of spam emails. FTC Midwest Region attorney Matthew H. Wernz...

  • Yum's sales mixed in China, climb in US Wednesday, 3 Feb 2016 | 4:36 PM ET

    LOUISVILLE, Ky.— Yum Brands on Wednesday reported mixed quarterly results for its troubled China unit, which the company is spinning off. The Louisville, Kentucky company said sales rose 6 percent at established KFC restaurants in China, while its Pizza Hut sales fell 8 percent. "The marketplace has affected casual dining sales in general, which has had an impact on...

  • Scion brand taught Toyota what young buyers really want Wednesday, 3 Feb 2016 | 10:37 AM ET

    DETROIT— Toyota is killing its youth-oriented Scion brand after learning an important lesson: Young buyers simply want Toyotas. Scion was formed in 2003 to court Generation X buyers, who didn't like their parents' brands and didn't trust traditional marketing, says Bob Carter, Toyota Motor Corp.' s senior vice president of U.S. operations. It was known for its...

  • Carmaker forced to rebrand car because of Zika Wednesday, 3 Feb 2016 | 1:16 AM ET

    The rapidly spreading Zika virus has not only become an international public health threat, it has also foxed one India's largest automakers.

  • SINGAPORE/ HONG KONG, Feb 2- Beyond China few may have heard of OPPO or Vivo, but these local handset vendors are rising up the rankings in the world's largest smartphone market, using local marketing savvy and strong retail networks in lower-tier cities. International brands such as Apple and Samsung Electronics have mostly not yet reached this part of the...

  • SAN DIEGO, Jan 29- A proposal for an online auction that could shake up the U.S. pricing model for cattle is set to make its public debut on Friday after a test run last week, with the support of a unit of the world's largest meatpacker. Ed Greiman, chair of the National Cattlemen's Beef Association's Cattle Marketing and International Trade Committee, said he...

  • LONDON, Jan 29- Saudi Arabia has successfully defended its share of the U.S. oil market even as rising domestic production from shale and growing pipeline imports from Canada have cut seaborne imports from other countries. Saudi Arabia has been fortunate in that the oil produced from shale is not in direct competition with its own crude exports.

  • CHICAGO, Jan 28- U.S. motorcycle maker Harley-Davidson Inc reported a higher-than-expected quarterly profit on Monday despite a dip in global sales and said it would ship more vehicles during 2016, sending its stock up nearly 10 percent in early trading. "Although we expect the macroeconomic environment to remain challenging, we are confident we'll continue...

  • Jan 27- Biogen Inc's quarterly profit sailed past Wall Street's estimates, as the U.S. biotechnology company benefited from efforts to counter slowing sales of its key oral multiple sclerosis drug Tecfidera. Biogen, which leads the United States multiple sclerosis market with five drugs, also said in October it would launch a direct-to-consumer marketing...

  • Google Glass social media accounts shut down Wednesday, 27 Jan 2016 | 6:00 AM ET
    Google Glass social media accounts shut down

    Alphabet's Google shut down social media accounts linked to its virtual reality glasses.

  • Jan 26- Twitter Inc named American Express Co executive Leslie Berland as its chief marketing officer, Chief Executive Jack Dorsey tweeted on Tuesday. She will join as our CMO to help tell the stories of our iconic product! Berland is currently executive vice president of global advertising, marketing and digital partnerships at American Express.

  • India roars back to Davos to seek overseas investment Friday, 22 Jan 2016 | 11:06 AM ET

    DAVOS, Switzerland, Jan 22- Colourful lions adorn a salon on the main street of Davos, inviting visiting business leaders to "Make in India". This year's Davos push, led by Finance Minister Arun Jaitley, has stirred memories of the ill-fated and extravagant 2006 "India Everywhere" marketing campaign that had aimed to showcase a resurgent India as a destination for...

  • Coca-Cola's new campaign: 'Taste the Feeling' Tuesday, 19 Jan 2016 | 10:00 AM ET
    Coca-Cola's new campaign: 'Taste the Feeling'

    The soda company is unveiling a new campaign that unites its most well-known slate of drinks under a single marketing theme.

  • Choppy markets in the fourth quarter cut revenue 5 percent to $3.51 billion at the San Francisco- based bank's top fee-generating business. Barclays analyst Jason Goldberg has estimated that Wells rivals Morgan Stanley and Bank of America Corp's Merrill Lynch, also will post wealth management revenue declines when they report quarterly results on Tuesday.

  • FRANKFURT, Jan 14- Germany's highest court has declared unlawful a feature that encourages Facebook users to market the social media network to their contacts, confirming the rulings of two lower courts. A panel of the Federal Court of Justice ruled that Facebook's "friend finder" promotional feature constituted advertising harassment in a case that was...