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Business Strategy Marketing

  • SAN FRANCISCO— An advertising boycott of YouTube is broadening, a sign that big-spending companies doubt Google's ability to prevent marketing campaigns from appearing alongside repugnant videos. PepsiCo, Wal-Mart Stores and Starbucks on Friday confirmed that they have also suspended their advertising on YouTube after the Wall Street Journal found...

  • *Italy's Davide Campari faces biggest challenge. MILAN, March 24- Italian drinks group Davide Campari has a tall order to fulfil: take a neglected old liqueur out of the kitchen, where it is used as a dessert topping, and turn it into a hot new cocktail trend. Grand Marnier, a 137- year-old French brand that Davide Campari bought for 652 million euros last year, was once a...

  • SAN FRANCISCO, March 23- Twitter Inc is considering whether to build a premium version of its popular Tweetdeck interface aimed at professionals, the company said on Thursday, raising the possibility that it could collect subscription fees from some users for the first time. Like most other social media companies, Twitter since its founding 11 years ago has...

  • SAN FRANCISCO, March 23- Twitter Inc is considering whether to build a premium version of its network aimed at professionals, the company said on Thursday, raising the possibility that it could collect subscription fees from some users for the first time. Like most other social media companies, Twitter since its founding 11 years ago has focused on building a...

  • Grad Conn, Microsoft GM and CMO.

    Microsoft's CMO has called for marketers to "be part of the future" or risk being replaced by machines.

  • SAN FRANCISCO— AT&T, Verizon and several other major advertisers are suspending their marketing campaigns on Google's YouTube site after discovering their brands have been appearing alongside videos promoting terrorism and other unsavory subjects. The spreading boycott confronts Google with a challenge that threatens to cost it hundreds of millions...

  • *Deal with Malaysia's Petronas helps diversify Saudi Aramco. SINGAPORE, March 20- Saudi King Salman's lavish tour of Asia, arriving in each country on a golden escalator with 400 tonnes of luggage, had a hardnosed marketing mission- to cement the kingdom's place as leading oil supplier to the world's biggest consumer region. The string of deals inked on his...

  • Travis Kalanick, billionaire and chief executive officer of Uber Technologies Inc.

    What it means to be a leader has been in the spotlight lately.

  • On the eve of San Jose, California- based Adobes annual user conference, the company said that it will work with Microsoft to create a shared data format between Adobes marketing software suite, which the company is re-naming its Experience Cloud, and Microsofts sales software, called Dynamics, allowing the software systems to work together seamlessly.

  • Britain is the largest market for Alphabet Inc's Google outside the United States, generating $7.8 billion mainly from advertising in 2016, or nearly 9 percent of the U.S. giant's global revenue. "Google faces a hostile industry of media owners in Europe... and we expect they will be all too happy to highlight future brand safety failings," said Brian Wieser, a senior...

  • Britain is the largest market for Alphabet Inc's Google outside the United States, generating $7.8 billion mainly from advertising in 2016, or nearly 9 percent of the U.S. giant's global revenue. "Google faces a hostile industry of media owners in Europe... and we expect they will be all too happy to highlight future brand safety failings," said Brian Wieser, a senior...

  • Britain is the largest market for Alphabet Inc's Google outside the United States, generating $7.8 billion mainly from advertising in 2016, or nearly 9 percent of the U.S. giant's global revenue. "Google faces a hostile industry of media owners in Europe... and we expect they will be all too happy to highlight future brand safety failings," said Brian Wieser, a senior...

  • Britain is the largest market for Alphabet Inc's Google outside the United States, generating $7.8 billion mainly from advertising in 2016, or nearly 9 percent of the U.S. giant's global revenue. "Google faces a hostile industry of media owners in Europe... and we expect they will be all too happy to highlight future brand safety failings," said Brian Wieser, a senior...

  • *New company to be valued at $2.4 bln. Chicago- based Cision, which owns press release distributor PR Newswire, marketing software firm Gorkana and media service Help a Reporter Out, expects to have an enterprise value of $2.4 billion. Cision, which is controlled by U.S. private equity firm GTCR LLC, will become a unit of blank-check firm Capitol Acquisition Corp III,...

  • *Deal with Malaysia's Petronas helps diversify Saudi Aramco. SINGAPORE, March 20- Saudi King Salman's lavish tour of Asia, arriving in each country on a golden escalator with 400 tonnes of luggage, had a hardnosed marketing mission- to cement the kingdom's place as leading oil supplier to the world's biggest consumer region. The string of deals inked on his...

  • 'With Google's, Facebook's success comes responsibility'

    Martin Sorrell, CEO of WPP, says the tech giants have to step up and take greater control of content appearing on their platforms.

  • Why Sir Martin Sorrell is bullish on the US economy

    Martin Sorrell, CEO of WPP, says the Trump administration is engaging businesses to a much larger degree than previous governments.

  • Sir Martin Sorrell

    The 72 year-old is at the top of the advertising world, and recently became a father for the 4th time.

  • The rise of the Chinese multinational

    Martin Sorrell, CEO of WPP, talks about the top brands in China, including Tencent and Huawei, that are also expanding their reach overseas,.

  • SAO PAULO, March 16- Estácio Participações SA, Brazil's No. 2 for-profit education firm, on Thursday beat fourth-quarter profit estimates on a drop in sales, general and administrative expenses and revenue growth driven by higher tuition fees. In an interview after results were released, Chief Executive Pedro Thompson said a revamped marketing strategy...