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  • July 23- Sunesis Pharmaceuticals Inc said the U.S. Food and Drug Administration did not support the filing of a regulatory application for its experimental cancer drug, sending the company's shares down 60 percent in after-market trading. The FDA asked the company for more clinical evidence to support its marketing application, Sunesis said.

  • Do sex and violence sell? No, says psychologist Thursday, 23 Jul 2015 | 9:41 AM ET
    A man walks past an American Apparel store on June 19, 2014 in New York City. American Apparel's board has voted to remove the company's controversial CEO, Dov Charney.

    The old saying that “sex sells” has justified adding spice to advertising for decades. But a new study says sex and violence don't sell.

  • BRADFORD, Pa.— The chief executive officer of iconic Pennsylvania lighter maker, Zippo Manufacturing Co., is retiring next year. The Bradford Era reports the company announced president and CEO Greg Booth will retire in the first half of 2016.. Booth has been Zippo's president and CEO since February 2001 of the company based in Bradford, about 130 miles northeast...

  • They're selling what?! Retailers' biggest blunders Wednesday, 22 Jul 2015 | 11:16 AM ET
    PacSun upside down U.S. flag T-shirt upsets Memorial Day shoppers.

    Click through to see some of retail's biggest gaffes over the years.

  • NEW YORK, July 22- John McCormick has been on a mission for the past five years: to bring hedge funds to the masses. Traditional hedge funds, those lightly regulated investment pools open exclusively to large institutions and rich individuals, have been duds lately, trailing the U.S. stock market's performance every year since 2009 by an average of 10 percentage...

  • NEW YORK— Coca-Cola says people are shelling out more money for its drinks, thanks to a mix of reinvigorated marketing and mini-cans and glass bottles that tend to cost more. The Atlanta- based company, known for more than a century's worth of ads such as "I'd Like To Buy The World A Coke," says the stepped-up quality and quantity of its advertising is helping it command...

  • FIFA video game breaks a glass ceiling Monday, 20 Jul 2015 | 3:44 PM ET
    USA forward Sydney Leroux runs with the ball. EA Sports to feature a female athlete on the FIFA 16 to be released in September.

    For the first time in the history of Electronic Art's popular soccer franchise, a woman will appear on the cover of a FIFA video game.

  • Subway's chief marketing officer to leave company Monday, 20 Jul 2015 | 3:20 PM ET

    Subway declined to comment beyond confirming that Pace is leaving. Pace said his departure from Subway is slated to be effective Sept. 30 and that the company is conducting a search for a replacement. He responded to emails from an account for his new marketing firm, which on Monday only had information online about his move from Subway and his email address.

  • Nestlé uses naked baristas in latest ad campaign Thursday, 16 Jul 2015 | 6:29 PM ET
    A still image from Nestlé's Coffee-Mate Natural Bliss video ad.

    In a new ad campaign for natural coffee creamer, Nestlé has actors wearing no clothes, just body paint, serving customers free coffee.

  • BEIJING— Sex may sell, but a steamy video purportedly taken inside a Uniqlo fitting room in Beijing is giving the clothing retailer some uncomfortable attention. But the video also has drawn the concern of police and China's highest web regulator who are investigating whether it was a vulgar marketing gimmick. It had been circulating mainly on Sina Corp.' s...

  • NEW YORK, July 14- Wells Fargo Corp's more than 15,000 brokers marched to their parent's cross-marketing drum beat in the second quarter, increasing sales of loans and money-management products to clients, the San Francisco- based bank said on Tuesday. Overall, Wells Fargo's "Wealth, Brokerage and Retirement" sector, which also includes its private bank and its...

  • Aging baseball seeks its elusive 'cool factor' Sunday, 12 Jul 2015 | 11:09 AM ET
    Toronto Blue Jays’ Kevin Pillar dives safely into home past Philadelphia Phillies’ catcher Cameron Rupp during the sixth inning of a spring training baseball game in Dunedin, Fla., March 31, 2015.

    Baseball is financially strong, but what does the future hold for the sport as its fans get increasingly older?

  • TORONTO, July 9- Canadian startup Influitive, a marketing-software provider, has raised $30.5 million in funding as it looks to finance growth and expand into Europe and Asia, its top executive said on Thursday. Organ was the founder of software company Eloqua Inc, which was acquired by Oracle for about $871 million a few years ago. The latest funding round was led...

  • Nissan to export Rogue for U.S. market from Japan plant Thursday, 9 Jul 2015 | 11:46 AM ET

    "The crossover segment, particularly small crossovers, is the hottest part of the automotive market right now," said Fred Diaz, Nissan sales and marketing chief for North America. Last October, also because of high demand for Rogue, Nissan began producing them at Busan for export to North America. A weak yen versus the dollar allows Nissan to take more profit per...

  • Paula Deen back in hot water over brownface makeup Tuesday, 7 Jul 2015 | 4:34 PM ET
    Paula Deen

    Paula Deen stirred up controversy when her Twitter account shared an image of her son in darkened makeup, The Today Show reports.

  • Who’s the most marketable tennis player? Friday, 3 Jul 2015 | 9:22 AM ET
    Andy Murray returns a shot during the Wimbledon Lawn Tennis Championship

    Novak Djokovic is the bookmakers' favorite to win Wimbledon this year, but home-grown Andy Murray could be the winner for brands looking for a marketing boost.

  • World Cup ticket prices soar as US rolls into final Wednesday, 1 Jul 2015 | 1:40 PM ET
    Carli Lloyd of the United States scores the opening goal from a penalty in the FIFA Women's World Cup 2015 Semi-Final Match at Olympic Stadium on June 30, 2015 in Montreal, Canada.

    The demand for secondary tickets underscores the continued rise of soccer—and women's sports more broadly—in the United States.

  • RadioShack wants you to know it still exists Tuesday, 30 Jun 2015 | 1:06 PM ET
    Funny man Orlando Jones performs a song he wrote about RadioShack as shown in this still from video released on Whosay.

    RadioShack has launched a marketing campaign to let shoppers know that it's still in business.

  • Craft brewery to Trump: You're fired! Tuesday, 30 Jun 2015 | 12:02 PM ET
    Republican presidential candidate Donald Trump speaks while campaigning at the Madison County Republicans "Roundup BBQ" dinner in Winterset, Iowa, June 27, 2015.

    Chicago-area craft brewer, 5 Rabbit Brewer is the latest business to tell Donald Trump he's fired.

  • Sprint rolls out all-included rate plan Tuesday, 30 Jun 2015 | 12:00 AM ET

    NEW YORK, June 30- Sprint Corp said on Tuesday it will offer an $80 a month cellular phone plan, including both service and smartphone device fees, hoping to draw users who dislike complex price plans and hidden costs. The "All-in" plan will offer unlimited talk, text and data at $60, plus $20 to lease phones such as the iPhone 6 and Samsung's Galaxy S6, chief marketing...