Business Strategy Marketing

  • FC Bayern Munich facing marketing challege in US

    Germany's biggest soccer team will have to embrace the digital world to win over US fans.

  • *Sales drop for 14th quarter in a row. *Q2 loss, comparable sales miss estimates. Aug 30- Teen apparel retailer Abercrombie& Fitch Co posted its 14th straight quarter of declining sales and said it no longer expects comparable sales to improve this year, highlighting its struggles to win back shoppers.

  • Robert Lewandowski (R) of Bayern Muenchen celebrates scoring his team's third goal with his team mate Thomas Mueller

    Germany's most popular soccer team is learning that American digital media culture is different from its home country.

  • Amazon fighting counterfeiters

    The online retail giant will require stores to pay a one-time non-refundable fee for each brand they want to sell.

  • Pizza hut box

    Say goodbye to boring cardboard pizza boxes. Pizza Hut has turned the typical greasy brown box into a flick football game board.

  • NEW YORK, Aug 25- A consortium of banks holding the majority of U.S. consumer accounts plans to launch its instant, person-to-person payments brand Zelle in the first half of 2017, a spokesman said on Thursday. The group has posted its logo- which includes a vertical line bisecting the letter "Z" like a backwards dollar sign- on, said Andrew Tilbury, a branding...

  • EpiPen

    Aggressive marketing tactics have led to the overall perception that the EpiPen is essential. NBC News reports.

  • Aug 25- Illinois' attorney general on Thursday sued Insys Therapeutics Inc, accusing it of deceptively marketing and selling an addictive fentanyl-based medication, intended to treat cancer pain, to doctors for off-label uses. The lawsuit, filed by Attorney General Lisa Madigan in Cook County Circuit Court, comes as Insys faces a number of state and...

  • Attorney General Lisa Madigan, whose office is investigating other opioid manufacturers for similar practices, said the lawsuit seeks to bar Insys from selling its products in Illinois and impose financial penalties on the company.

  • BEIJING, Aug 25- An oil marketing executive of Swiss trading giant Trafigura's China operation was released on bail this month after more than two years in detention, as an investigation into alleged fraudulent oil trading continues, sources with knowledge of the matter said. Tian Meng, Trafigura's Beijing- based oil marketer, has not been officially charged,...

  • *Honda starts orders for NSX in Japan after U.S. launch. Starting at 23.7 million yen, the bespoke hybrid model becomes available to order in Japan on Thursday, having launched in the United States earlier this year. Marketed under the Acura badge, Honda's stalled premium brand in the United States, China and other regions, the NSX marks the latest effort by the...

  • *1st- qtr sales $1.82 bln vs. est. Smucker bet on the fast-growing pet-food market last year with the $3.2 billion acquisition of Big Heart Pet Brands, the third-largest U.S. pet-food maker by sales. However, the company is facing stiff competition from Mars Petcare and Nestle's Purina, the two dominant players that are vying for a bigger share of the $29 billion U.S....

  • NEW YORK— KFC gave away 3,000 bottles of sunscreen that it said smelled like fried chicken to drum up buzz for its Extra Crispy chicken. Several Associated Press reporters who tested the sunscreen said the smell did not immediately bring to mind chicken, however. KFC, which is owned by Louisville, Kentucky- based Yum Brands Inc., said Monday that it was out of the...

  • It worked for Donald Trump and his father. And it worked for Donald Trump and his children. Long before Donald Trump was a presidential candidate, New York real estate mogul and reality TV star, he was Fred Trump's kid, sitting at his dad's knee playing with blocks as his father developed homes and postwar apartment buildings in Brooklyn and Queens.

  • Ryan Lochte

    The superstar swimmer's endorsement value was already headed downward even before cops in Brazil accused him of lying about being a stick-up victim.

  • Blodget: Legere/Claure spat 'irrelevant' to consumers

    Henry Blodget, Business Insider, discusses the war of words between CEOs John Legere of T-Mobile and Marcelo Claure of Sprint as well as the landscape for mobile data plans.

  • Claure: Legere doesn't like when someone plays his own game

    Sprint CEO Marcelo Claure discusses his competition with T-Mobile CEO John Legere and the company's marketing strategy.

  • Athletes Image

    If Olympic athletes fall short of role model standards, it can cost them in brand endorsement deals, says Baker Street Advertising's Bob Dorfman.

  • *VertuoLine goes to France, Dolce Gusto gets global advert. LONDON/ ZURICH/ CAPETOWN, Aug 17- Nestle is giving its instant coffee brand Nescafe and its Nespresso single-serve coffee a shot in the arm as fast-growing rivals with lean cost structures chip away at its global dominance. While its two megabrands still control nearly 23 percent of the $77 billion retail...

  • *2nd- qtr profit $0.23/ shr vs est. Aug 17- Teen apparel retailer American Eagle Outfitters Inc reported a bigger-than-expected rise in quarterly comparable sales, largely due to strong demand for its Aerie line of lingerie and personal care products. "We credit the stock decline this morning as a result of high expectations, and see it as a good buying opportunity,"...