NEW YORK— AOL, now owned by Verizon, plans to buy mobile advertising company Millennial Media in a deal worth about $248 million. Millennial Media, based in Baltimore, runs a marketplace where publishers and marketers can buy ads or sell ad space on mobile websites, videos and apps. AOL is paying $1.75 for each share of Millennial Media, a 31 percent premium from its...» Read More
SAN FRANCISCO, Aug 27- Instagram has added new layout options in addition to its signature square for pictures and videos in a bid to attract more advertisers and to stop users defecting to more flexible services such as Snapchat. The move is the first major alteration to the photo-sharing, social media service since Facebook Inc bought it for $1 billion in 2012,...
"The FDA's job is to ensure tobacco products are not marketed in a way that leads consumers to believe cigarettes with descriptors like' additive-free' and' natural' pose fewer health risks than other cigarettes, unless the claims have been scientifically supported," Mitch Zeller, director of the FDA's tobacco products division, said in a statement.
Anheuser-Busch is fighting a trademark registration for She Beverage's "Queen of Beer."
A female libido drug Addyi has been approval. Does that mean feminine versions of those classic Viagra ads? Probably not. Here's why.
NEW YORK, Aug 21- When Hormel Foods Corp, maker of Spam canned meat, said it was buying Applegate Farms in May, fans of the organic and natural meat company lamented its takeover by Big Food on social media and questioned whether product quality would go down. Big food and beverage makers such as Campbell Soup Co, General Mills Inc and Coca-Cola Co, facing sluggish U.S....
Aug 20- Salesforce.com Inc reported better-than-expected quarterly revenue and profit, helped by an increase in demand for its web-based sales and marketing software, and raised its revenue forecast for the full year for the third time. CNBC reported in May that Microsoft Corp and Salesforce held "significant talks" but failed to agree on a price.
Subway took a hit losing its spokesman Jared to scandal. So, is it better to use a pitch dog like Snoopy?
The troubles surrounding Subway's spokesman Jared Fogle couldn't have come at a worse time, USAT reports.
If retailers follow these important steps, they can end the discounting dance and gain customer loyalty, says Tom Jacobson.
Former Subway spokesman Jared Fogle may be near a plea deal with prosecutors amid an ongoing child pornography investigation.
Aug 18- Amgen Inc has reached a $71 million settlement with 48 U.S. states and the District of Columbia to resolve claims that the biotechnology company promoted its popular Enbrel and Aranesp drugs for uses not approved by the federal Food and Drug Administration. Authorities said Amgen violated state consumer protection laws by marketing both drugs for...
Japan's largest carrier announced 2 more Star Wars-themed planes. USA Today reports.
A Japanese sports drink will be the first product advertised on the surface of the moon. GlobalPost reports.
Donald Trump keeps dropping the name of his alma mater, but is it a good or a bad thing for the Wharton School of Finance?
With less than a month left of summer, big-name brands are busting out the pumpkin spice and apple pie ahead of schedule.
Taco Bell's incoming CEO Brian Niccol, says Taco Bell is on a great streak in hiring and food products. Also, Niccol comments on high unemployment rates in teens.
Wheaties, the breakfast of champions, has partnered with a craft brewery to create a limited-edition Hefeweizen beer named HefeWheaties.
Here's why Google's name change could be good for its stock price, says former JPMorgan exec Kabir Sehgal.
These three culprits are guilty of taking down the music industry as we know it, says author and music producer Kabir Sehgal.
Brands are everything to retailers, and Alibaba has found one that should do wonders for its marketability: Goldman Sachs.