Business Strategy Marketing

  • PARIS, Sept 29- The rise of new trends like car sharing and autonomous driving may usurp sales volume as a benchmark for measuring success in the auto industry, the head of marketing and sales at Mercedes-Benz, said on Thursday. Daimler's Mercedes brand is on track to overtake German rival BMW this year as the biggest seller of luxury cars globally, earlier than its...

  • BERLIN, Sept 29- Closing the gap on clear market leader Nike is the challenge facing new Adidas boss Kasper Rorsted when the Dane takes charge of the world's second biggest sportswear brand from the start of October. Ingo Speich, a fund manager at Adidas shareholder Union Investment, said he hopes Rorsted will scrutinise the Adidas product portfolio and its...

  • Data Advertising

    Data have become increasingly key to several industries so there is demand for people who can interpret them, says Dentsu Aegis Network's Jerry Buhlmann.

  • FB's Sandberg: We measure all the way through to sales

    CNBC's Julia Boorstin speaks to Sheryl Sandberg, Facebook Chief Operating Officer, about the social media giant's advertising efforts including its recent video view metric mistake.

  • "While this is only one of the many metrics marketers look at, we take any mistake seriously," David Fischer, vice president of business and marketing partnership at Facebook, said in a post on Friday. "This could pose a serious blow to Facebook's video proposition, which has had so much of momentum over the last two years," said Sarah Wood, co-CEO of ad tech company Unruly,...

  • Sept 23- Endo International Plc said Chief Executive Rajiv De Silva had stepped down and would be replaced by generics division head Paul Campanelli, highlighting the drugmaker's shift away from specialty branded drugs. Endo's shares rose as much as 18 percent to $23.98 on Friday as the company also maintained its full-year profit and revenue forecasts.

  • Publicis Media: ‘We’re better for having Google and Facebook’

    Speaking at Dmexco 2016, Steve King, chief executive officer of Publicis Media, says media investment agencies can co-exist with Goggle and Facebook.

  • What is programmatic advertising?

    Charlie Crowe, chairman of C Squared, reports from Dmexco 2016 on how programmatic buying is transforming the advertising industry.

  • Jason Fairchild, co-founder of OpenX, explains to Charlie Crowe of C Squared at Dmexco 2016 how programmatic advertising is set to hit 55 percent of all digital spending this year.

  • Charlie Crowe of C Squared talks to IBM’s Bob Lord and Maria Winans at Dmexco 2016 about how the tech company is moving into the marketing industry.

  • SAN FRANCISCO— Thirty-five states and the District of Columbia filed an antitrust lawsuit Thursday alleging that British drugmaker Indivior tried to keep cheaper, generic versions of Suboxone off the market, California's attorney general announced. The complaint filed in the U.S. District Court for the Eastern District of Pennsylvania also names New...

  • *TUI to sell specialist brands for 500- 600 mln eur- sources. FRANKFURT, Sept 21- Europe's biggest tour operator TUI has picked advisers to launch the sale of specialist holiday arm Travelopia in a deal potentially worth 500- 600 million euros. TUI previously said it planned to start marketing Travelopia in the autumn and the unit's head was quoted last week by...

  • *TUI to sell specialist brands for 500- 600 mln eur- sources. FRANKFURT, Sept 21- Europe's biggest tour operator TUI has picked advisers to launch the sale of specialist holiday arm Travelopia in a deal potentially worth 500- 600 million euros, people close to the matter said. TUI previously said it planned to start marketing Travelopia in the autumn and the unit's...

  • Sprint's Claure: iPhone 7 pre-orders close to 5x previous year

    Marcelo Claure, Sprint CEO, discusses the mobile company's marketing push in New York City, its iPhone 7 pre-orders and how they are faring against network rivals.

  • WASHINGTON— Donald Trump Jr. has posted a message on Twitter likening Syrian refugees to a bowl of poisoned Skittles. Trump Jr.' s tweet said, "This image says it all. Skittles parent company, Wrigley Americas, distanced itself from the tweet with a terse response opposing Trump Jr.' s premise.

  • DETROIT, Sept 20- General Motors Co on Tuesday announced its Chevrolet Bolt electric vehicle will cost under $30,000 after tax breaks, a price that makes it significantly cheaper than the average new U.S. vehicle and sets up a test of whether the technology can go mainstream in the United States. The least expensive Bolt will start at $37,495 before a $7,500...

  • For more than a decade, members of a little-known group called the Pain Care Forum have blanketed Washington with messages touting prescription painkillers' vital role in the lives of millions of Americans, creating an echo chamber that has quietly derailed efforts to curb U.S. consumption of the drugs, which accounts for two-thirds of the world's usage.

  • LONDON, Sept 14- Online retailer Amazon brought Echo, its voice-activated smart home controls device to Britain and Germany on Wednesday, hoping the Star Trek-inspired gadget will replicate the success it has seen in the United States. The launch, the latest big marketing push in Britain by the retailer, is the first expansion of Echo outside the United States,...

  • The FDA staff, in a preliminary review, expressed concerns about the collection and interpretation of data from a post-marketing study on the controversial drug. In March 2015, the FDA left the warning on the label, following the recommendation of an advisory committee to wait for the outcome of the study in more than 8,000 adult smokers. However, FDA staff...

  • The FDA staff, in a preliminary review, expressed concerns about the collection and interpretation of data from a post-marketing study on the controversial drug. In March 2015, the FDA left the warning on the label, following the recommendation of an advisory committee to wait for the outcome of the study in more than 8,000 adult smokers. However, FDA staff...