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Business Strategy Marketing

  • One financial advisor offered to arrange, and join, a client's bucket list trip to the Grand Canyon.

    As the investment advisory industry becomes more client-centric, advisors are working in non-traditional ways, tapping non-financial skills.

  • We're getting used to advertisers knowing more about us than we do: Expert

    Discussing the outlook for the digital advertising space as Google unveils a new analytics tool, with Matt Britton, Crowdtap CEO, and David Yarus, Mllnnl founder.

  • KUALA LUMPUR/ BEIJING, May 24- Geely, the owner of Sweden's Volvo Car Group, on Wednesday said it would buy 49.9 percent of struggling Malaysian carmaker Proton from conglomerate DRB-HICOM Bhd, marking the Chinese automaker's first push into Southeast Asia. Zhejiang Geely Holding Group Co Ltd, parent of Hong Kong- based Geely Automobile Holdings Ltd, will also...

  • *Weak sales in France also hit business. May 24- Britain's Kingfisher warned of supply disruption related to its five-year transformation plan as the home improvements retailer posted lower underlying quarterly sales because of weakness in France. Kingfisher, which trades as B&Q and Screwfix in Britain and Castorama and Brico Depot in France and other...

  • HARIDWAR, India, May 23- Narendra Modi leaned to whisper in the ear of the man sitting cross-legged and barefoot next to him, the one clad in saffron robes with a long beard and squinty gaze. About two months after the rally, when voting had rolled across the vast country, Modi's Bharatiya Janata Party swept the long-ruling Congress Party from power.

  • Using algorithms to empower marketing content

    Coming in at 48 on the 2017 CNBC Disruptor 50 list, Alex Vratskides, Persado co-founder & CEO, discusses how his company is using artificial intelligence to disrupt the marketing industry.

  • LONDON, May 18- Mining and commodities trading group Glencore has secured a joint venture transport fuels supply deal in Mexico with the Corporacion G500 SAPI group of service station operators, it said on Thursday. Known as the G500 Network, the venture will provide fuel, branding and ancillary retail services to 1,400 fuel stations in Mexico, the company said.

  • BEIJING, May 18- General Motors Co will stop selling cars in India from the end of this year, drawing a line under two decades of battling in one of the world's most competitive markets where it has less than a one percent share of passenger car sales. GM says it would no longer market its Chevrolet brand- its only brand of cars marketed in India- despite India's promise...

  • NEW YORK— When Snapchat went public this year, it was a reminder to many small business owners that they need to be part of the social media evolution. There's no' one size fits all,' "says Michelle Vroom, whose eponymous public relations company in the Philadelphia suburb of Horsham advises small businesses on how to use social media. "They need to think about where...

  • Qualtrics' software makes it easy for its 8,500 customers worldwide to capture customer, employee and market insights on one platform.

  • Verizon, Staples and others are betting Persado's software develops marketing copy that's more effective at getting readers to take action.

  • cramers-growth-portfolio-mcdonalds.jpg

    McDonald’s has apologized after its latest advertising campaign attracted widespread criticism for exploiting childhood bereavement.

  • May 15- A county in New York state has sued Purdue Pharma LP, Johnson& Johnson and other drugmakers, accusing them of engaging in fraudulent marketing that played down the risks of prescription opioid painkillers, leading to a drug epidemic. Those misrepresentations about drugs like Purdue's OxyContin and Endo's Opana ER led Orange County to incur health care,...

  • Penney's net loss widened to $180 million, or 58 cents per share, in the quarter ended April 29, from $68 million, or 22 cents per share, a year earlier. Excluding items, the company earned a profit of 6 cents per share, helped by higher selling margins and lower costs of marketing and incentive compensation. Net sales fell 3.7 percent to $2.71 billion, declining for the...

  • SINGAPORE, May 12- Iraq's Oil Marketing Company plans to export 3.215 million barrels per day of Basra crude in June, slightly lower than last month due to a cut in heavy grade supplies, two sources with knowledge of the matter said on Friday. The June exports include 2.448 million bpd of Basra Light and 767,000 bpd of Basra Heavy, they said, citing a loading schedule...

  • SHANGHAI, May 12- The company owned by the family of senior White House aide Jared Kushner will skip roadshow events in China this weekend seeking money from local investors for a real estate project in exchange for a shot at U.S. immigrant visas, a company spokesman said. Nicole Kushner Meyer, Jared's sister, appeared at marketing events last weekend in Beijing...

  • *Samsung also names new head of China business. SEOUL, May 11- Tech giant Samsung Electronics Co Ltd on Thursday named a new head of mobile marketing and a new China chief as part of an executive reshuffle designed to prevent a "decline" in momentum following the arrest of its vice chairman. Kwon Kye- hyun was named head of the China business, where Samsung's smartphone...

  • *Samsung also names new head of China business. SEOUL, May 11- Tech giant Samsung Electronics Co Ltd on Thursday named a new head of mobile marketing as well as a China chief as part of a long-delayed executive reshuffle following the arrest of its vice chairman for alleged bribery. The South Korean firm also named Kwon Kye- hyun as head of the China business, where...

  • SEOUL, May 11- Tech giant Samsung Electronics Co Ltd on Thursday named a new head of marketing for its mobile business as part of a long-delayed executive reshuffle. Samsung also named a new head for its China business and another executive to head the hardware development team for its mobile business, as part of a set of appointments aimed at minimizing...

  • A refreshed product lineup as well as a marketing campaign featuring actress Drew Barrymore and professional wrestler John Cena contributed to the strong March-quarter results, Chief Executive Gregg Ribatt told analysts on a conference call. Cutting costs, Crocs also closed 16 stores in the quarter and agreed to transfer 24 company-operated stores to...