Business Strategy Marketing

  • NEW YORK— From a Broadway- style marketing campaign to more exclusive toys, Target wants to lure shoppers during the final critical months of the year. The Minneapolis- based retailer is heading into holidays a little bruised after seeing drops in customer traffic and a key revenue measure, and acknowledging that it didn't push the second part of its "Expect More,...

  • CNBC takes a behind-the-scenes look at Christie’s with its CMO Marc Sands, who explains why the auction house isn’t a gentleman's club, but rather a very modern organization steeped in history.

  • Is virtual reality the next digital stage for Christie’s to take? The auction house’s CMO, Marc Sands weighs in.

  • What's the definition of content marketing for Christie’s and what is it doing in this area when it comes to art and storytelling? The art business’ CMO, Marc Sands discusses.

  • With 27 percent of Christie's clients now coming from Asia, the company’s CMO Marc Sands, talks about how the auction house draws in customers from the region, and why digital platforms are so important.

  • MetLife Snoopy Blimp

    Insurance giant MetLife is waving goodbye to Snoopy and the Peanuts gang, ending a more than three-decade branding relationship, USA Today reports.

  • After 31 years as the face of insurance giant MetLife Inc., the company said Thursday that it is launching a new global branding effort, marking the end of a long relationship with Charlie Brown's beagle and the Peanuts crew. "We brought in Snoopy over 30 years ago to make our company more friendly and approachable during a time when insurance companies were seen...

  • The Villanova Wildcats celebrate after defeating the North Carolina Tar Heels 77-74 in the 2016 NCAA Men's Basketball National Championship on April 4, 2016 in Houston, Texas.

    One super-fan will get paid $50,000 by Pizza Hut to travel to as many NCAA championship games as possible and document the experience through social media.

  • Chinese shopping agent Na Wang selects Sanitarium's Weet-Bix cereal biscuit, during a shopping trip for Chinese customers at an Australian supermarket in Sydney on August 2, 2016.

    A shrewd product placement on a popular soap opera in China has propelled a Western breakfast cereal to frenzied popularity in the country.

  • Many companies are unprepared for new European regulations that will require higher standards of data protection, according to a new survey.

  • The businesses behind the LPGA tour

    Pro golfer Jodi Ewart Shadoff talks about how important corporate sponsorship is to organize the LPGA tour.

  • NEW YORK, Oct 17- A coalition of farmers slammed Danone SA's U.S. subsidiary on Monday for marketing new products made without genetically modified ingredients, or GMOs, as supporting sustainable agriculture. The company's pledge will force farmers to take a "step backward in truly sustainable food production," groups including the National Corn Growers...

  • What are the implications of China's Crown clampdown?

    Global Market Advisors' Jonathan Galaviz talks about casinos operating outside of China that target Chinese customers and China's anti-corruption crackdown.

  • Oct 14- Seeking to lure American children to the healthy delights of fruit and vegetables, Walt Disney Co.' s consumer products unit and Dole Food Company Inc are launching co-branded fresh produce featuring Disney, Pixar, Star Wars and Marvel characters. Childhood obesity is major public health problem in the United States, where about one in six children and...

  • Christie's employee stands beside a work entitled 'Tete de Femme' by Pablo Picasso on January 20, 2010 in London, England

    Marc Sands, chief marketing officer at Christie’s tells CNBC he sees digital disruption “in every way possible” when it comes to the art market.

  • *Offers up to a $100 total bill credit to U.S. consumers who exchange a Note 7 for any Samsung model. *Samsung says Europe recall far smaller, involves 50,000 users. SEOUL, Oct 13- Samsung Electronics on Thursday offered refunds or financial incentives for U.S. and South Korea customers who exchange Note 7 s for other products, as the tech giant scrambles to shore up its...

  • LONDON, Oct 13- Nine months after sanctions on Iran were lifted, some of the world's biggest traders have yet to strike major oil deals with the OPEC member, stymied by Tehran's tough stance on marketing its crude and restrictions on dollar trades. "It's still very difficult," Ian Taylor, chief executive of commodity trading house Vitol, said. Taylor said that while...

  • NEW YORK— Dan Stewart walked into the room just in time to hear one of his employees say that one presidential candidate should be in jail, and a second staffer respond that another was the worst since Hitler. "I said,' Whoa, wait a minute,'" says Stewart, CEO of Happy Grasshopper, an email marketing company. Stewart called a meeting of the 30 people at his Tampa, Florida- based...

  • Steve Wozniak

    Apple co-founder Steve Wozniak has shared his advice to entrepreneurs and engineers who may be thinking about starting up their own company.

  • WPP ad placements with Google set to top $5 billion

    Sir Martin Sorrell, CEO of WPP, says his company will place over $5 billion of media spending with Google in 2016, he told CNBC's Carolin Roth.