Hall of Famer Nancy Lieberman joins the NBA as an assistant coach of the Sacramento Kings on Friday, making history for the organization.» Read More
Novak Djokovic is the bookmakers' favorite to win Wimbledon this year, but home-grown Andy Murray could be the winner for brands looking for a marketing boost.
LeBron James and other NBA free agents are setting themselves up for big contracts when the NBA starts a lucrative TV deal next year.
Nike delivered quarterly earnings and revenue that topped analysts' expectations on Thursday.
NBA Finals MVP Andre Iguodala of the Golden State Warriors tells CNBC he's taking advantage of his proximity to Silicon Valley to capitalize off the court.
NBA's Andre Iguodala, Golden State Warriors, talks about his journey from the basketball court to Silicon Valley.
Morgan Stanley GSE head Drew Hawkins; former NBA Player Antoine Walker; and former NFL player Bart Scott; offer advice for pro athletes on saving their money from the get-go. Walker and Scott are partnering with the Morgan Stanley Global Sports and Entertainment Group.
These nine retailers are trying to reposition their brands in an effort to boost sales.
Shaquille O'Neal is backing online investment site Loyal3.
O'Neal's site posted an entry questioning whether or not the terrorist attacks were an "inside job," the New York Post reports.
The FMHR crew share their play on which athletic apparel company is best positioned to win the battle for sponsorships. Under Armour is the one laggard, says Pete Najarian.
Kate McShane, Citi Managing Director, discusses the deal between Nike and the National Basketball Association.
Corinna Freedman, BB&T Capital Markets, weighs in on Nike's new contract with the NBA and its competition with Under Armour.
The NBA has granted its next sponsorship contract to Nike starting at the beginning of the 2017 season.
Nike's deal with the NBA will begin in the 2017-2018 season, reports CNBC's Kate Rogers.
As the Warriors tip off the NBA Finals, StubHub is accusing the NBA's best team and Ticketmaster of running a monopoly.
Qatari stocks slipped to hit a six-week low on Wednesday, as fears that Qatar could miss out on hosting the World cup in 2022 resurface.
As LeBron James and the Cleveland Cavaliers gear up for 2015 NBA Finals, the team's investment in the 11-time NBA All-Star appears to be paying off.
Hockey is vying with basketball for the attention of fans, who could be forced to cough up a pretty penny if they hope to attend the games.
FIFA was almost forced to conduct a second round of voting, but Joseph "Sepp" Blatter's opponent withdrew from the race.
Nike might be caught up in the corruption scandal currently enveloping world soccer, but analysts predict only a limited impact for the brand.