Basketball can find popularity inside Southeast Asia's large, young demographic according to Scott Levy, managing director for Asia at the NBA.» Read More
Sneaker giant Nike has signed NBA star LeBron James to a lifetime deal, the company said on Monday.
Basketball star Kobe Bryant will end his NBA career after the current season.
Los Angeles Lakers great Kobe Bryant announced on Sunday he will retire after the 2015-16 National Basketball Association season.
Mark Cuban donates money to charity for swearing during an interview.
How much would you pay for a 1998 game used jersey from Michael Jordan's final regular season game as a Chicago Bull?
In the absence of big money contracts, stipends that can help college athletes defray living costs are a boost for some players.
Recent rivals Mark Cuban and Steve Ballmer appeared on Kiss Cam during a Clippers-Mavericks game on Thursday night.
The NBA will broadcast the first ever live professional sports game in virtual reality Tuesday night.
A new report breaks down the NYC Marathon's economic impact.
Odom used a credit card to take care of the five-day package, which included sex and activities like cooking, NBC News reports.
Retired English soccer ace Rio Ferdinand has spoken candidly about his relationship with former Manchester United boss Alex Ferguson.
Accusations of insider betting at DraftKings and FanDuel show that daily fantasy sports are ripe for fraud, experts say.
The NBA's Most Valuable player Stephen Curry will play out the rest of his career as an Under Armour athlete after extending contract.
Under Armour and the NBA to announce an expanded partnership for youth program and the Draft Combine. - USA Today
DraftKings CEO Jason Robins has high hopes for the future. In it, he envisions a world that would combine fantasy and reality.
NBA viewers will be able to purchase individual out-of-market games for $6.99 starting next season.
NBA's Adam Silver says he and his sports colleagues are in demand for meetings from companies across the media and technology spectrum.
The Americans won the match 5-2 to clinch the title for the first time, with Carli Lloyd scoring three of her team's goals.
Novak Djokovic is the bookmakers' favorite to win Wimbledon this year, but home-grown Andy Murray could be the winner for brands looking for a marketing boost.
LeBron James and other NBA free agents are setting themselves up for big contracts when the NBA starts a lucrative TV deal next year.