Andrew Robertson, BBDO Worldwide CEO, talks about the cost of a 30-second Super Bowl ad, the high level of attention they grab, and how to extend the life of the views on social media.
Patriots owner Robert Kraft tells CNBC that Trump's economic plans could have a positive effect across the socioeconomic spectrum.
Patriots' owner Robert Kraft talks about life as an NFL owner, the state of the league, the economy and his long-standing relationship with President Trump.
Record-breaking audience numbers are driving the price of Super Bowl ads up.
CNBC's Jane Wells breaks down Super Bowl spending ahead of Sunday's big event.
On February 5, Super Bowl 51 will bring the country to a standstill. But lots of money will have already moved around.
The new rules will be evaluated and potentially rolled out nationally, USA Today reports.
A new study finds that Americans decidedly want the New England Patriots to lose Sunday's Super Bowl game.
A Public Policy Polling survey finds that Americans decidedly want the New England Patriots to lose Sunday's Super Bowl.
Arthur Blank, Atlanta Falcons owner and Home Depot co-founder, discusses his team's upcoming second visit to the Super Bowl.
The day after the Super Bowl is known for office-wide hangovers and an uptick in "sick days." One company has a solution.
The New England Patriots beat the Pittsburgh Steelers 36-17 on Sunday to set up a Super Bowl clash against the high-scoring Atlanta Falcons.
Last year's spending on the NFL championship topped $15.5 billion. Americans will likely spend as much if not more on this year's big game.
The team announces its plan to relocate from San Diego to the potentially more lucrative City of Angels.
The Salvation Army's digital donations are up $80,000 after Ezekiel Elliott jumped in a red kettle to celebrate a TD.
The plan includes $350 million in public money for the new football stadium to keep the team in Oakland.
NY Giants running back Rashad Jennings discusses how his foundation helps children with learning disorders, provides books and camp opportunities.
The company's expanded deal with Turner shows its ambition to take a piece of the TV advertising budget.
The NFL issues a statement saying they are fully committed to Thursday Night Football and any contrary reports are unfounded, CNBC's Julia Boorstin reports.
Amazon is looking into buying digital streaming rights to live sporting events. CNBC's Julia Boorstin reports.The "Fast Money" traders weigh in.