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As ex-sports stars progress in the business world, they gain experience and public trust, says Boris Becker, former tennis champion & investor at Alchemy Global.
Stacey Allaster, CEO of the Women's Tennis Association, discusses how the likes of China's Li Na has supported the growth of the sport in Asia.
Former pro tennis player and coach, and ESPN tennis analyst Brad Gilbert, weighs in on Andy Murray and Serena Williams' performances at the U.S. Open.
Mike Ballardie, CEO Of Prince Sports talks about the state of the sport and his company's latest innovations.
Mass retailers are getting into the game of athletic apparel, CNBC's Robert Frank reports.
CNBC's Robert Frank reports tennis creates some of the wealthiest athletes in the world.
The new smart racquet from Babolat has sensors integrated into the handle that allow players access information like power, impact location and number of strokes. CNBC's Robert Frank hits with pro Jo-Wilfried Tsonga.
Babolat's Play, a smart racket that tracks a tennis player's performance, may take the tennis tech battle to a whole new level.
The "Squawk Alley" team takes a look back at a wooden Babolat VS racquet used by tennis great Björn Borg. Babolat produced their first animal gut strings back in 1875.
Former pro tennis player and coach and ESPN tennis analyst Brad Gilbert, discusses the hot names in tennis at this year's U.S. Open.
CNBC's Robert Frank reports from the U.S. Open in Queens, New York, and shares what Roger Federer had to say about what golf can learn from the sport of tennis.
CNBC spoke to tennis star Maria Sharapova, about her tennis game and building a business empire.
Some of these seats provide a view you've never seen before. Others enable you to see and be seen with movers and shakers of Wall Street, Hollywood and sports.
Professional tennis player Andy Murray, talks about his new graphene racquet, his "boring" recovery from a back injury and which Grand Slam he'd like to win next.
Patrick McEnroe on the USTA's efforts to find the next great American champion.
CNBC's Robert Frank reports Roger Federer's net worth is $71 million according to Forbes, but he is falling in the rankings. Also, a look at Rafael Nadal's watch, the most expensive timepiece on the court.
Rafael Nadal is known for his skills on the tennis court, And at this year's U.S. Open, he's wearing a specially-designed $690,000 timepiece. CNBC's Robert Frank has the details.
CNBC's Mike Tomaso went behind the scenes as sponsors prepared for the start of one of the biggest sporting events of the year.
Twenty-three year old Sam Barnett, SBB Research Group, discusses how he is using his professional gig to fund his tennis career, all while pursuing a Ph.D. at Northwestern University.
Stacey Allaster, chairman and CEO of WTA, discusses women's tennis 40 years after the creation of the WTA, how Asia is becoming the most active region and sponsorship deals.