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SAP speeds past BMW and Daimler, to be crowned the most desirable business to work for in Germany, according to LinkedIn


Management consultancies, autos and e-commerce firms are high flyers in this year's "Top Companies" list for Germany, according to LinkedIn's latest analysis.

Popular homegrown firms dominate this year's top 10 list, with Zalando, Deutsche Telekom and Deutsche Bank all making an appearance; while many brands from last year's ranking have also maintained a firm footing in this year's top 10.

To compile each of its "Top Companies" lists, the professional networking platform analyzed four pillars for each company, including how much interest and engagement a business has, along with job seeker reach and employee retention.

With a user-base of more than 610 million, LinkedIn builds rankings to see which companies best suit certain countries, including Germany, France, Australia, India and the U.S.

Here are the top 10 businesses to work for in Germany:

10. Amazon

Global headcount: 560,000+

Since 2010, the e-commerce giant has invested over 20 billion euros ($22.4 billion) in Europe, with over 65,000 employees from the region representing the brand. As a global business, Amazon has four principles it abides by: passion for invention, customers over competitors, operational excellence and long-term thinking.

Working for the world-renowned brand, permanent Amazonians have access to a range of benefits. In Germany, this includes a guaranteed salary increase in the first 24 months, staff shares and discounts, along with pension benefits.

9. Boston Consulting Group

Global headcount: 16,000+

Founded in 1963, Boston Consulting Group (BCG) has expanded its operations to more than 90 cities, with the consultancy claiming that several of its clients are found within the 500 largest corporations.

Boston Consulting Group
Source: Boston Consulting Group

BCG looks to hire people who are motivated by the notion of making a lasting impact, whether that's through the clients they collaborate with, or based on how industries and communities are affected by BCG's work.

8. Deutsche Bank

Global headcount: 91,700+

With a goal of becoming the world's "leading, client-centric global universal bank," the Frankfurt-headquartered lender has six values that it wants its employees to abide by: integrity, innovation, partnership, client centricity, sustainable performance and discipline.

Describing itself as an "adventurous, but responsible" lender, Deutsche Bank uses these principles as a guide when it comes to working with shareholders, clients, other staff members and the communities that the firm operates in.

7. BMW Group

Global headcount: 134,500+

Germany is renowned for its popular carmakers, so it's not surprising to see more than one of the homegrown companies on this list.

An employee assembles a BMW AG X3 sport utility vehicles (SUV) on the production line at a PT Gaya Motor plant in Jakarta, Indonesia, on Wednesday, July 18, 2018.
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The BMW Group is home to several popular brands, including Mini and Rolls-Royce with its operations taking place in over 140 nations — therefore, a robust workforce is needed to keep the company running at full speed. While production, design and engineering are important roles in the business, BMW has a range of areas to work for, including finance, logistics, marketing and sustainability.

6. McKinsey & Company

Global headcount: 30,000

Operating in more than 130 cities around the globe, McKinsey & Company works with all sorts of organizations, from those in the private and public sector, to institutions and governments.

Dubbing its staff as its greatest strength, McKinsey pours a lot of money into career and training development — over $200 million a year in fact. Some of the growth opportunities available to employees include virtual learning with colleagues from around the globe, and informal mentorships.

5. Deutsche Telekom

Global headcount: 216,000+

Deutsche Telekom is considered as a leading integrated telecom firm, that serves some 178 million mobile customers.

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Many will instantly recognize the company for its magenta color scheme, with the firm saying that this palette acts as a point of "unique recognition and differentiation" for the brand.

According to T-Mobile U.S. CEO, John Legere, the U.S. staff love their uniforms: "Watch a T-Mobile store close and out the door, dressed in as much magenta and T-Mobile as they can, are my employees. And if they change, it's only to put more on," he told CNBC's The Brave Ones in 2017. "And that's brand and that's a big deal."

4. Zalando

Global headcount: 15,500+

Having launched just over a decade ago, Zalando has become a leading online fashion platform in Europe and one of Germany's most sought-after firms to work for.

With some 2,000 brands available for customers to choose from, Zalando currently offers its services to 17 countries, yet it's attracted employees from all over, with the firm claiming it's hired people from more than 130 nations.

When it comes to being a "Zalando", the retailer states that everyone has a voice, and is actively writing the company's success story — no matter where they are in the firm.

3. Siemens

Global headcount: 379,000

Being a powerhouse for all things automation, electrification and digitalization, Siemens is known for its various products and divisions globally, covering energy and power generation, to the likes of finance, mobility and health care.

Siemens looks to hire people who can adapt and thrive upon the constant changes seen in business and society — and solve the challenges that come with it. While technology is a key aspect of Siemens, it's not the only division that employees work in, with opportunities in marketing, engineering, mobility and cybersecurity being some key staffing areas.

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2. Daimler

Global headcount: 298,500+

As a leading German automaker, Daimler is all about change, whether that's developing new technology and making products more eco-friendly, or finding ways to get ahead of its competitors. While its headquarters may be in Europe, Daimler employs people from all backgrounds and places, with people from over 150 nations working for the brand.

On top of that, Daimler offers "international assignment" opportunities, that allows staff to relocate — with the company offering to help prepare and support the person and their family, through the assignment.

1. SAP

Global headcount: 96,000+

It seems that SAP is winning over a lot of the German workforce — having been ranked as the most-sought after company in the European country, by both LinkedIn and Glassdoor this year. Inside the software business, SAP invests $100 million into career development every year, to advance and retain its global workforce. And you can understand why, with all the opportunities provided, such as flexible working options, year-round volunteer opportunities, and work perks like health-related benefits coverage.

When it comes to being the ideal candidate, SAP looks for those passionate about consumer interests, are dreamers at heart and are constantly striving to advance their capabilities, according to its CEO Bill McDermott.

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