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Public Relations

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  • *BOJ sources say no need to rush on further monetary action. TOKYO, March 12- Bank of Japan policymakers are sending a concerted signal to investors that they see no need to expand their already-massive monetary stimulus for a second time in response to a slowdown in inflation driven by the fall in oil prices. Six of the BOJ's nine board members, including Governor...

  • What to expect from WPP earnings   Friday, 6 Mar 2015 | 11:20 AM ET
    What to expect from WPP earnings

    Advertising giant WPP is set to announce its full-year earnings next week. Thomas Singlehurst, head of European media equity research at Citi, discusses what to expect.

  • LOS ANGELES, Feb 19- A move by bankrupt San Bernardino to spend up to $200,000 on a public relations firm has angered some of the cash-strapped California city's creditors, who face deep cuts under an imminent exit plan. Negotiations between San Bernardino and most of its creditors have stalled, three months before it must produce a court-ordered bankruptcy...

  • Reputation matters: Who's got the best?   Monday, 9 Feb 2015 | 5:00 PM ET
    Reputation matters: Who's got the best?

    A new poll by Harris Interactive says upstate New York grocery chain Wegmans has the best reputation among 100 of the most well-known U.S. companies. CNBC's Landon Dowdy reports.

  • Remember these? One-hit wonder Super Bowl ads Friday, 23 Jan 2015 | 3:09 PM ET
    The Pets.com sock puppet dog stars in a commercial for the company, Jan. 11, 2000, in Los Angeles.

    Every year, first-time advertisers gamble millions in hopes of scoring big on game day and long afterward, but many come up short.

  • NFL wracked by scandals...and no one cares Thursday, 22 Jan 2015 | 1:51 PM ET
    National Football League Commissioner Roger Goodell has faced his share of controversies this year. But the league roars on.

    The NFL is flourishing despite a series of mishaps that would have wreaked havoc on many organizations that lacked its brand strength.

  • Do we live in a trustworthy world?   Tuesday, 20 Jan 2015 | 12:00 PM ET
    Do we live in a trustworthy world?

    The public are less trustworthy of CEOs' and everyone, according to Edelman's trust barometer. Richard Edelman, CEO of Edelman explains further.

  • Wall Street faces a big problem in 2015 Friday, 2 Jan 2015 | 12:18 PM ET
    Traders on the floor of the New York Stock Exchange.

    It may be a new year but Wall Street still has a really big problem, says Thomas Robinson of the CFA Institute.

  • Walgreen? Walgreens? Gah! Wednesday, 31 Dec 2014 | 1:11 PM ET
    CNBC Breaking News Producer Peter Schacknow tries to make sense of the Walgreen/Walgreens? press release.

    One newsman's plea to Corporate America to please, for the love of news, pick one name and stick to it!

  • SEOUL/ WASHINGTON, Dec 23- North Korea, at the center of a confrontation with the United States over the hacking of Sony Pictures, experienced a complete Internet outage for hours before links were restored on Tuesday, a U.S. company that monitors Internet infrastructure said. President Barack Obama had vowed on Friday to respond to the major cyber attack, which he...

  • VANCOUVER, Nov 26- TransCanada Corp will not renew its contract with U.S. public relations company Edelman after a leaked pitch for a campaign against opponents of one of the Canadian pipeline operator's biggest projects drew heavy criticism. Edelman has been working with TransCanada on the communications strategy for the proposed C $12 billion Energy East...

  • Should or shouldn't NFL sponsors pull out?   Monday, 22 Sep 2014 | 1:47 PM ET
    Should or shouldn't NFL sponsors pull out?

    Discussing the responsibility of NFL sponsors amid domestic violence scandals facing the league, with Jim Stengel, former global marketing officer at Procter & Gamble.

  • Pressures facing NFL   Monday, 22 Sep 2014 | 12:43 PM ET
    NFL Commissioner Roger Goodell

    Former NFL wide receiver Phil McConkey, discusses the great responsibility on the NFL right now to handle its image appropriately.

  • Whoa, this PR firm just crossed the line Thursday, 11 Sep 2014 | 4:26 PM ET
    money keyboard

    Think you've seen it all? Check out this PR pitch, attempting to bribe a journalist to mention clients.

  • Abercrombie drops large logos from its US clothes Thursday, 28 Aug 2014 | 2:44 PM ET
    A customer carries an Abercrombie & Fitch shopping bag from a store in New York.

    Abercrombie is trying to revamp its image after its CEO stirred controversy by saying the company's clothes were made for cool kids, not fat people.

  • What Lululemon needs to do   Thursday, 27 Mar 2014 | 2:20 PM ET
    What Lululemon needs to do

    Lululemon is trying to clean up its public relations issues. CNBC retail analyst Stacey Widlitz, discusses Lululemon's mixed Q4 earnings data, and the challenges facing the company.

  • 'House of Cards' 101: How to manage the media Wednesday, 19 Feb 2014 | 10:33 AM ET
    Kevin Spacey in House of Cards

    It's rare that Hollywood can teach Corporate America something but in the case of "House of Cards," there are some great lessons for CEOs in managing the media.

  • Dreamliner Glitches: How Serious Are the Problems? Wednesday, 9 Jan 2013 | 9:00 PM ET
    boeing-787-dreamliner-and-united-200.jpg

    Boeing faces a short term public-relations battle after a string of problems with its new 787 Dreamliner jet, but experts suggest that, so far, the glitches don't appear to be anything out of the ordinary for a new and highly complex aircraft.

  • A Free Cab Ride—With One, Furry Caveat Friday, 20 Jul 2012 | 10:32 PM ET
    purina-cat-cab-200.jpg

    Want a free cab ride in New York City this weekend? Don't worry — it's not a scam. It's a very real offer. Just one fuzzy catch! Click here to read what it is.

  • McDonald's Meal

    The genesis of social media, and the initial excitement, was that it created an online forum for raw, immediate, visceral expression. However, it is counterintuitive for these marketing executives to think they can channel that spontaneity into their well thought out, focus-group tested, messaging campaigns.