But the company's identity remains complicated, at once BP and British Petroleum, part of Britain's establishment but also a footloose international oil major with operations around the world. Much more than Royal Dutch Shell, with its historical link to the Netherlands, BP is Britain's national oil company and bears with it the country's hopes for a major...» Read More
LOS ANGELES, Feb 19- A move by bankrupt San Bernardino to spend up to $200,000 on a public relations firm has angered some of the cash-strapped California city's creditors, who face deep cuts under an imminent exit plan. Negotiations between San Bernardino and most of its creditors have stalled, three months before it must produce a court-ordered bankruptcy...
A new poll by Harris Interactive says upstate New York grocery chain Wegmans has the best reputation among 100 of the most well-known U.S. companies. CNBC's Landon Dowdy reports.
Every year, first-time advertisers gamble millions in hopes of scoring big on game day and long afterward, but many come up short.
The NFL is flourishing despite a series of mishaps that would have wreaked havoc on many organizations that lacked its brand strength.
The public are less trustworthy of CEOs' and everyone, according to Edelman's trust barometer. Richard Edelman, CEO of Edelman explains further.
It may be a new year but Wall Street still has a really big problem, says Thomas Robinson of the CFA Institute.
One newsman's plea to Corporate America to please, for the love of news, pick one name and stick to it!
SEOUL/ WASHINGTON, Dec 23- North Korea, at the center of a confrontation with the United States over the hacking of Sony Pictures, experienced a complete Internet outage for hours before links were restored on Tuesday, a U.S. company that monitors Internet infrastructure said. President Barack Obama had vowed on Friday to respond to the major cyber attack, which he...
VANCOUVER, Nov 26- TransCanada Corp will not renew its contract with U.S. public relations company Edelman after a leaked pitch for a campaign against opponents of one of the Canadian pipeline operator's biggest projects drew heavy criticism. Edelman has been working with TransCanada on the communications strategy for the proposed C $12 billion Energy East...
Discussing the responsibility of NFL sponsors amid domestic violence scandals facing the league, with Jim Stengel, former global marketing officer at Procter & Gamble.
Former NFL wide receiver Phil McConkey, discusses the great responsibility on the NFL right now to handle its image appropriately.
Think you've seen it all? Check out this PR pitch, attempting to bribe a journalist to mention clients.
Abercrombie is trying to revamp its image after its CEO stirred controversy by saying the company's clothes were made for cool kids, not fat people.
Lululemon is trying to clean up its public relations issues. CNBC retail analyst Stacey Widlitz, discusses Lululemon's mixed Q4 earnings data, and the challenges facing the company.
It's rare that Hollywood can teach Corporate America something but in the case of "House of Cards," there are some great lessons for CEOs in managing the media.
Boeing faces a short term public-relations battle after a string of problems with its new 787 Dreamliner jet, but experts suggest that, so far, the glitches don't appear to be anything out of the ordinary for a new and highly complex aircraft.
Want a free cab ride in New York City this weekend? Don't worry — it's not a scam. It's a very real offer. Just one fuzzy catch! Click here to read what it is.
The genesis of social media, and the initial excitement, was that it created an online forum for raw, immediate, visceral expression. However, it is counterintuitive for these marketing executives to think they can channel that spontaneity into their well thought out, focus-group tested, messaging campaigns.
It pays to be young. but if you want to convey reliability, wisdom or gravitas, people over age 50 have the edge. See the new careers for workers over 50.
CNBC.com spoke with experts in tech, human resources, and finance to determine which professions are best for workers over 40.