Advertising giant WPP is set to announce its full-year earnings next week. Thomas Singlehurst, head of European media equity research at Citi, discusses what to expect.» Read More
Every year, first-time advertisers gamble millions in hopes of scoring big on game day and long afterward, but many come up short.
The NFL is flourishing despite a series of mishaps that would have wreaked havoc on many organizations that lacked its brand strength.
The public are less trustworthy of CEOs' and everyone, according to Edelman's trust barometer. Richard Edelman, CEO of Edelman explains further.
It may be a new year but Wall Street still has a really big problem, says Thomas Robinson of the CFA Institute.
One newsman's plea to Corporate America to please, for the love of news, pick one name and stick to it!
SEOUL/ WASHINGTON, Dec 23- North Korea, at the center of a confrontation with the United States over the hacking of Sony Pictures, experienced a complete Internet outage for hours before links were restored on Tuesday, a U.S. company that monitors Internet infrastructure said. President Barack Obama had vowed on Friday to respond to the major cyber attack, which he...
VANCOUVER, Nov 26- TransCanada Corp will not renew its contract with U.S. public relations company Edelman after a leaked pitch for a campaign against opponents of one of the Canadian pipeline operator's biggest projects drew heavy criticism. Edelman has been working with TransCanada on the communications strategy for the proposed C $12 billion Energy East...
Discussing the responsibility of NFL sponsors amid domestic violence scandals facing the league, with Jim Stengel, former global marketing officer at Procter & Gamble.
Former NFL wide receiver Phil McConkey, discusses the great responsibility on the NFL right now to handle its image appropriately.
EDINBURGH/ LONDON, Sept 19- When 3.6 million Scots voted on Thursday on whether to leave or stay within the United Kingdom, they were answering one simple question: Should Scotland be an independent country?
Think you've seen it all? Check out this PR pitch, attempting to bribe a journalist to mention clients.
Sept 8- Home Depot Inc is being tight-lipped about its possible credit card breach, the opposite approach to the one Target Corp took nearly a year ago.
Abercrombie is trying to revamp its image after its CEO stirred controversy by saying the company's clothes were made for cool kids, not fat people.
Lululemon is trying to clean up its public relations issues. CNBC retail analyst Stacey Widlitz, discusses Lululemon's mixed Q4 earnings data, and the challenges facing the company.
It's rare that Hollywood can teach Corporate America something but in the case of "House of Cards," there are some great lessons for CEOs in managing the media.
Boeing faces a short term public-relations battle after a string of problems with its new 787 Dreamliner jet, but experts suggest that, so far, the glitches don't appear to be anything out of the ordinary for a new and highly complex aircraft.
Want a free cab ride in New York City this weekend? Don't worry — it's not a scam. It's a very real offer. Just one fuzzy catch! Click here to read what it is.
The genesis of social media, and the initial excitement, was that it created an online forum for raw, immediate, visceral expression. However, it is counterintuitive for these marketing executives to think they can channel that spontaneity into their well thought out, focus-group tested, messaging campaigns.
It pays to be young. but if you want to convey reliability, wisdom or gravitas, people over age 50 have the edge. See the new careers for workers over 50.
CNBC.com spoke with experts in tech, human resources, and finance to determine which professions are best for workers over 40.