*Stock fall shaves as much as $3 billion off market value. DETROIT, Oct 3- A video that went viral of a burning Tesla electric car has emerged as a public relations nightmare for the company, analysts said Thursday, as the "green car" maker lost as much as $3 billion in market value two days after the incident in Washington state.» Read More
Boeing faces a short term public-relations battle after a string of problems with its new 787 Dreamliner jet, but experts suggest that, so far, the glitches don't appear to be anything out of the ordinary for a new and highly complex aircraft.
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Damien Ma, Analyst, Eurasia Group says China's vice president Xi Jinping's trip to the U.S. is more of a get-to-know one and to establish a working relationship especially with Biden.
The genesis of social media, and the initial excitement, was that it created an online forum for raw, immediate, visceral expression. However, it is counterintuitive for these marketing executives to think they can channel that spontaneity into their well thought out, focus-group tested, messaging campaigns.
It pays to be young. but if you want to convey reliability, wisdom or gravitas, people over age 50 have the edge. See the new careers for workers over 50.
CNBC.com spoke with experts in tech, human resources, and finance to determine which professions are best for workers over 40.
Midtown Row, which launched only a couple of weeks ago, devised an ingenious PR campaign that supports what they do: Offering In-N-Out burgers, shipped frozen to your door, reports CNBC's Darren Rovell.
Facebook has layered its executive, legal, policy and communications ranks with high-powered politicos from both parties, beefing up its firepower for future battles in Washington and beyond., and is looking to add more, reports the New York Times reports.
The company is in talks with the President's former press secretary about a senior role in helping to manage communications ahead of a planned IPO, reports "The New York Times".
Gilbert Gottfried, now the former voice of the Aflac duck, was fired by his employer for jokes he made about the Japanese tsunami on twitter.
Problems at Chase's online banking service continued Wednesday, prompting outraged customers to take to their Twitter accounts to share frustration.
Brands looking to break through the blogosphere nowadays need a good pitch, some luck ... and maybe a little bacon.
A rogue JetBlue flight attendant's explanation that an uncooperative passenger caused him to melt down and slide down a parked plane's emergency chute may not hold water, the airline says in an internal memo.
For BP, a company that’s had a helluva time getting a “cup” on the Gulf of Mexico oil gusher it is responsible for, it’s now connected to another cup, the BP Crosstown Cup in Chicago. And it's a strikeout for the oil producer.
Take our quiz and see how much you know about products that were recalled to keep consumers safe.
It's no joke, but might sound like a setup for one— Hachette Audio in May will release Tiger Woods’ 2001 best seller, “How I Play Golf,” as an audio book. In it, Woods shares the “psychological practices he uses daily to keep his game in top shape and help him transcend all the ups and downs of golf.”.
To promote the return of its back-by-popular-demand Wispa Gold candy bar, Cadbury created the World's Most Expensive Chocolate Bar—an excellent diversion in the middle of the recession. It was a plot made for a movie: A luxurious setting, an 80s pop star and a grassroots group of crazy Chocolate lovers.
So, what do you do at the end of a week where your company's stock was the worst performer in the Dow and you've got some bad news that could make the shares go down even more? You employ one of the oldest PR tricks in the book.
The US government mishandled the credit crisis, much as it did Hurricane Katrina three years ago, say crisis management experts.
On Amgen's conference call the other day regarding the biotech company's cutbacks, officials repeatedly stated that they think the federal government's new, restrictive guidelines for use and payment of Amgen's bread-and-butter anemia drugs will hurt patients and specifically, result in the need for more risky, old-fashioned blood transfusions to treat the condition.