Kraig Naasz, president of the American Frozen Food Institute, confirmed that the industry trade group plans to launch the "multiyear, multimillion dollar" campaign in early May. It's the biggest marketing push on behalf of the industry to date and the first to include national TV ads, according to the American Frozen Food Institute.» Read More
WASHINGTON, March 6- The U.S. company that handles public relations for Russia in the United States distanced itself on Thursday from the Ukraine crisis, saying that it advises the Kremlin largely on economic development, not foreign policy.
SEATTLE, March 3- Microsoft Corp on Monday put pugnacious pollster and political adviser Mark Penn in charge of strategy but left company watchers uncertain what exactly his new role will entail.
It's rare that Hollywood can teach Corporate America something but in the case of "House of Cards," there are some great lessons for CEOs in managing the media.
SAO PAULO, Jan 31- Cetip SA Mercados Organizados, Brazil's largest securities clearinghouse, dropped plans to create a local bourse or help ATS Brasil clear and settle cash equities trades when it sets up an exchange in coming months, newspaper Valor Econômico reported on Friday.
Boeing faces a short term public-relations battle after a string of problems with its new 787 Dreamliner jet, but experts suggest that, so far, the glitches don't appear to be anything out of the ordinary for a new and highly complex aircraft.
Want a free cab ride in New York City this weekend? Don't worry — it's not a scam. It's a very real offer. Just one fuzzy catch! Click here to read what it is.
Damien Ma, Analyst, Eurasia Group says China's vice president Xi Jinping's trip to the U.S. is more of a get-to-know one and to establish a working relationship especially with Biden.
The genesis of social media, and the initial excitement, was that it created an online forum for raw, immediate, visceral expression. However, it is counterintuitive for these marketing executives to think they can channel that spontaneity into their well thought out, focus-group tested, messaging campaigns.
It pays to be young. but if you want to convey reliability, wisdom or gravitas, people over age 50 have the edge. See the new careers for workers over 50.
CNBC.com spoke with experts in tech, human resources, and finance to determine which professions are best for workers over 40.
Midtown Row, which launched only a couple of weeks ago, devised an ingenious PR campaign that supports what they do: Offering In-N-Out burgers, shipped frozen to your door, reports CNBC's Darren Rovell.
Facebook has layered its executive, legal, policy and communications ranks with high-powered politicos from both parties, beefing up its firepower for future battles in Washington and beyond., and is looking to add more, reports the New York Times reports.
The company is in talks with the President's former press secretary about a senior role in helping to manage communications ahead of a planned IPO, reports "The New York Times".
Gilbert Gottfried, now the former voice of the Aflac duck, was fired by his employer for jokes he made about the Japanese tsunami on twitter.
Problems at Chase's online banking service continued Wednesday, prompting outraged customers to take to their Twitter accounts to share frustration.
Brands looking to break through the blogosphere nowadays need a good pitch, some luck ... and maybe a little bacon.
A rogue JetBlue flight attendant's explanation that an uncooperative passenger caused him to melt down and slide down a parked plane's emergency chute may not hold water, the airline says in an internal memo.
For BP, a company that’s had a helluva time getting a “cup” on the Gulf of Mexico oil gusher it is responsible for, it’s now connected to another cup, the BP Crosstown Cup in Chicago. And it's a strikeout for the oil producer.
Take our quiz and see how much you know about products that were recalled to keep consumers safe.
It's no joke, but might sound like a setup for one— Hachette Audio in May will release Tiger Woods’ 2001 best seller, “How I Play Golf,” as an audio book. In it, Woods shares the “psychological practices he uses daily to keep his game in top shape and help him transcend all the ups and downs of golf.”.