Every year, first-time advertisers gamble millions in hopes of scoring big on game day and long afterward, but many come up short.» Read More
SEOUL/ WASHINGTON, Dec 23- North Korea, at the center of a confrontation with the United States over the hacking of Sony Pictures, experienced a complete Internet outage for hours before links were restored on Tuesday, a U.S. company that monitors Internet infrastructure said. President Barack Obama had vowed on Friday to respond to the major cyber attack, which he...
VANCOUVER, Nov 26- TransCanada Corp will not renew its contract with U.S. public relations company Edelman after a leaked pitch for a campaign against opponents of one of the Canadian pipeline operator's biggest projects drew heavy criticism. Edelman has been working with TransCanada on the communications strategy for the proposed C $12 billion Energy East...
BuzzFeed accused Uber SVP Emil Michael of criticizing journalists, but USA Today's Michael Wolff has a different take. The USA Today reports.
Discussing the responsibility of NFL sponsors amid domestic violence scandals facing the league, with Jim Stengel, former global marketing officer at Procter & Gamble.
Former NFL wide receiver Phil McConkey, discusses the great responsibility on the NFL right now to handle its image appropriately.
EDINBURGH/ LONDON, Sept 19- When 3.6 million Scots voted on Thursday on whether to leave or stay within the United Kingdom, they were answering one simple question: Should Scotland be an independent country?
Think you've seen it all? Check out this PR pitch, attempting to bribe a journalist to mention clients.
Sept 8- Home Depot Inc is being tight-lipped about its possible credit card breach, the opposite approach to the one Target Corp took nearly a year ago.
Abercrombie is trying to revamp its image after its CEO stirred controversy by saying the company's clothes were made for cool kids, not fat people.
BEIJING, Aug 1- U.S. public relations firm Edelman said on Friday it did not know the whereabouts of its China chief, who has been helping Chinese authorities with an unspecified investigation.
Lululemon is trying to clean up its public relations issues. CNBC retail analyst Stacey Widlitz, discusses Lululemon's mixed Q4 earnings data, and the challenges facing the company.
It's rare that Hollywood can teach Corporate America something but in the case of "House of Cards," there are some great lessons for CEOs in managing the media.
Boeing faces a short term public-relations battle after a string of problems with its new 787 Dreamliner jet, but experts suggest that, so far, the glitches don't appear to be anything out of the ordinary for a new and highly complex aircraft.
Want a free cab ride in New York City this weekend? Don't worry — it's not a scam. It's a very real offer. Just one fuzzy catch! Click here to read what it is.
The genesis of social media, and the initial excitement, was that it created an online forum for raw, immediate, visceral expression. However, it is counterintuitive for these marketing executives to think they can channel that spontaneity into their well thought out, focus-group tested, messaging campaigns.
It pays to be young. but if you want to convey reliability, wisdom or gravitas, people over age 50 have the edge. See the new careers for workers over 50.
CNBC.com spoke with experts in tech, human resources, and finance to determine which professions are best for workers over 40.
Midtown Row, which launched only a couple of weeks ago, devised an ingenious PR campaign that supports what they do: Offering In-N-Out burgers, shipped frozen to your door, reports CNBC's Darren Rovell.
Facebook has layered its executive, legal, policy and communications ranks with high-powered politicos from both parties, beefing up its firepower for future battles in Washington and beyond., and is looking to add more, reports the New York Times reports.
The company is in talks with the President's former press secretary about a senior role in helping to manage communications ahead of a planned IPO, reports "The New York Times".