Our top picks of timely offers from our partners

More details
Americor Debt Relief
Learn More
Terms Apply
Our top pick for customer satisfaction and, Americor has lower fees than some competitors
Choice Home Warranty
Learn More
Terms Apply
Protects 25+ systems & appliances. Free quote + $50 off + 1 month free
Learn More
Terms Apply
Helps protect your data and online identity. Take advantage of up to 52% off the first year. Get protected today.
UFB Secure Savings
Learn More
Terms Apply
Up to 5.25% APY on one of our top picks for best savings accounts plus, no monthly fee
LendingClub High-Yield Savings
Learn More
Terms Apply
Our top pick for best savings accounts for its strong APY and an ATM card with no ATM fees
Select independently determines what we cover and recommend. We earn a commission from affiliate partners on many offers and links. This commission may impact how and where certain products appear on this site (including, for example, the order in which they appear). Read more about Select on CNBC and on NBC News, and click here to read our full advertiser disclosure.

How to figure out how much risk you can handle when you start investing in the stock market

Understanding your risk tolerance is an important first step in deciding how to invest your money so you can grow your wealth.

krisanapong detraphiphat | Moment | Getty Images

Investing your money is one of the most important ways you can improve your finances and build wealth. In fact, if you only focus on saving, and not investing, your cash to lose its value due to inflation, and as a result you could struggle to keep up with the cost of living.

But investing comes with its own set of challenges. When you put your money into the stock market, you could potentially lose some of your investment. Before you get started, you need to know how comfortable you are with the risks.

Risk tolerance is a measure of an investor's ability to comfortably stomach losses, and it's very different for everyone. This is why it's important to not just copy another person's investment portfolio — they may be more or less comfortable with riding out heavy losses compared to you.

Understanding your risk tolerance is an important first step in figuring out which stocks, bonds, funds and ETFs are right for you. Below, Select covers a few very important considerations to keep in mind when figuring out how much risk you can handle.

Get clear on your goals

Figuring out your financial goals can help you determine how much time you have to grow your money, and thus how much risk you can take on with the assets you choose. You might want to ask yourself what you're saving for, when you hope to withdraw some or all of the money and how long you'll need the money to last.

Generally speaking, the longer your timeline, the more risk you can take on since your money would have more time to recover if there's a significant drop in the market. Let's say you want your investments to cover the cost of a down payment on a home. You can feel comfortable taking on more risk if you're not planning to withdraw the funds over the next five years. If you need the money sooner, you'll want to be more cautious with your cash.

Also keep in mind that your goals, and thus your risk tolerance, can also be tied to your financial security. You may feel more inclined to take on more risk if you have a stable income, little (or no) high-interest debt as well as some funds you've earmarked for discretionary spending. If you're not struggling to cover for all your monthly expenses, then you might not worry as much if your investments take a dip because you're not relying on that income.

Think about your comfort with guaranteed results vs. chance outcomes

In their book "Nudge: Improving Decisions About Health, Wealth and Happiness," Cass Sunstein and Richard Thaler describe loss aversion as a strong desire to stick with what you currently have because you don't want to risk taking on losses. In fact, humans are so loss averse that losing something makes us twice as miserable as gaining that same thing makes us happy. In other words, we would feel twice as upset if we lost $100 on an investment than we would if we gained $100 on the same investment.

With this in mind, think of risk tolerance in terms of your comfort with having a guaranteed result or a chance outcome. For example, would you prefer $1,000 in cash right now or the 50% chance of winning $5,000?

If you'd prefer to receive $1,000 right now, this could be an indicator that you have a lower risk tolerance because of your preference for a guaranteed outcome despite missing out on the chance to win a larger amount.

On the other hand, if you chose the chance to win $5,000, this could indicate a higher risk tolerance since you were willing to assume the risk of potentially taking home nothing for the chance at larger gains.

Consider your own comfort with risk

Of course, you'll also want to consider how taking on risky investments will make you feel on an emotional level. Does checking your brokerage account frequently and seeing numbers in the red stress you out? Are you easily jarred by dismal market news? Would losses make you feel inclined to divest from the asset much earlier than you intended? Keep these reactions in mind when deciding whether to make a riskier investment.

These reactions may also be a signal that you prefer a more hands-off investment approach where you don't need to be actively involved in deciding which assets to buy. Robo-advisors, like the ones offered by Betterment or Wealthfront, allow you to put your investments on autopilot. You can indicate your risk tolerance and the robo-advisors will rebalance your portfolio for you based on how much risk you want to assume, market conditions and other factors. This more removed approach to investing could help quell some of your stress if you have a lower risk tolerance and are afraid of making a mistake that could result in a loss.


  • Minimum deposit and balance

    Minimum deposit and balance requirements may vary depending on the investment vehicle selected. For example, Betterment doesn't require clients to maintain a minimum investment account balance, but there is a ACH deposit minimum of $10. Premium Investing requires a $100,000 minimum balance.

  • Fees

    Fees may vary depending on the investment vehicle selected, account balances, etc. Click here for details.

  • Investment vehicles

  • Investment options

    Stocks, bonds, ETFs and cash

  • Educational resources

    Betterment offers retirement and other education materials

Terms apply. Does not apply to crypto asset portfolios.


  • Minimum deposit and balance

    Minimum deposit and balance requirements may vary depending on the investment vehicle selected. $500 minimum deposit for investment accounts

  • Fees

    Fees may vary depending on the investment vehicle selected. Zero account, transfer, trading or commission fees (fund ratios may apply). Wealthfront annual management advisory fee is 0.25% of your account balance

  • Bonus


  • Investment vehicles

  • Investment options

    Stocks, bonds, ETFs and cash. Additional asset classes to your portfolio include real estate, natural resources and dividend stocks

  • Educational resources

    Offers free financial planning for college planning, retirement and homebuying

Terms apply.

Bottom line

Your risk tolerance can have a huge impact on the way you invest your money. Everyone's risk tolerance is different but considering your goals, your comfort with a chance outcome and how market changes impact you on an emotional level can help you figure out how much risk you can tolerate.

And while robo-advisors may help quell a few investing fears by offering a more hands-off approach to your portfolio, always consider seeking advice from a financial professional in order to more adequately map out your approach to your money.

Editorial Note: Opinions, analyses, reviews or recommendations expressed in this article are those of the Select editorial staff’s alone, and have not been reviewed, approved or otherwise endorsed by any third party.
Find the right savings account for you
Learn More
Terms Apply
Help your money grow by finding the savings account that offers the best rates and features for you
Learn More
Terms Apply
Chime offers online-only accounts that minimize fees plus, get paid up to 2 days early with direct deposits