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American Express is partnering with TikTok to help small businesses reach Gen Z shoppers — here's what business owners should know

American Express has been hosting Small Business Saturday since 2010.

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Terms apply to American Express benefits and offers. Visit americanexpress.com to learn more.

To reach Gen Z, businesses have had to get creative with social media platforms, like TikTok. According to the 2022 Shop Small® Impact Study from American Express, 72% of small business owners said their customers rely on social media channels for store news, and almost 88% said it has helped them find their new customers.

So to help businesses reach the next generation of consumers, American Express is partnering with TikTok ahead of Small Business Saturday, a global movement founded by American Express in 2010. Small Business Saturday is dedicated to supporting local businesses that create job opportunities, stimulate the economy and make neighborhoods better around the country. It's always held on the Saturday after Thanksgiving, which this year will be November 26.

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Amex's partnership with TikTok

TikTok has become a go-to platform for finding new businesses with 77% of people on the app saying that TikTok is likely to give them gift ideas this year. The partnership involves American Express and TikTok working together to launch the #ShopSmall Accelerator to help small businesses grow. 

The Accelerator is a video toolkit that provides best practices and resources for small businesses so they can reach Gen Z and Millennial shoppers on TikTok. The product will also help businesses tell their stories authentically and stand out in the impending holiday shopping season. TikTok will also offer eligible small businesses a $100 ad credit to use on the app after they spend $50 on their first TikTok Ads campaign.

The social media platform and credit card issuer are also getting some social media creators involved. Included in the project are Anna Sitar, Brandon Blackwood and Sofia Bella.

Other resources available to small businesses

American Express is also kicking off a new initiative this year. As the first introduction of a Kabbage Funding reward as part of Small Business Saturday, there will be a Kabbage Funding from American Express offer, which includes a $250 incentive from Nov. 14, 2022 to Feb. 28, 2023.

The offer will be available for new Kabbage Funding customers that apply and get approved for a Kabbage funding line of credit during the specified promotional period. Businesses do not need to have an American Express card to take advantage of this offer.

Other Shop Small resources available to business owners include the Shop Small Studio, which provides templates to create customized marketing materials, and ByBlack, which is a platform designed specifically to support and bolster Black-owned businesses.

American Express business cards

While businesses partake in the upcoming festivities, they might find it wise to use an American Express business card so they can earn rewards for any business-related expenses they might incur they need to make anyway.

With the American Express® Business Gold Card, you can earn 70,000 Membership Rewards® points after you spend $10,000 on eligible purchases with the Business Gold Card within the first three months of membership. You'll also earn 4X Membership Rewards® points on the 2 categories where your business spends the most each billing cycle from 6 eligible categories. While your top 2 categories may change, you will earn 4X points on the first $150,000 in combined purchases from these categories each calendar year (then 1X thereafter). Only the top 2 categories each billing cycle will count towards the $150,000 cap.

American Express® Business Gold Card

On the American Express secure site
  • Rewards

    Earn 4X Membership Rewards® points on the 2 categories where your business spends the most each billing cycle from 6 eligible categories. While your top 2 categories may change, you will earn 4X points on the first $150,000 in combined purchases from these categories each calendar year (then 1X thereafter). Only the top 2 categories each billing cycle will count towards the $150,000 cap. 3X Membership Rewards® points on flights and prepaid hotels booked on amextravel.com using your Business Gold Card.

  • Welcome bonus

    Earn 70,000 Membership Rewards points after you spend $10,000 on eligible purchases within the first three months of card membership

  • Annual fee

    $375

  • Intro APR

    Not applicable

  • Regular APR

    19.49% - 28.49% variable

  • Balance transfer fee

    N/A

  • Foreign transaction fee

    None

  • Credit needed

    Excellent

See rates and fees, terms apply.

Other popular American Express business card options to consider are The Business Platinum Card® from American Express and the Blue Business® Plus Credit Card from American Express.

The Business Platinum Card® from American Express

On the American Express secure site
  • Rewards

    Earn 5X Membership Rewards® points on flights and prepaid hotels on AmexTravel.com and 1X points for each dollar you spend on eligible purchases. Also, earn 1.5X points (that's an extra half point per dollar) on each eligible purchases at US construction material, hardware suppliers, electronic goods retailers and software & cloud system providers, and shipping providers, as well as on purchases of $5,000 or more everywhere else, on up to $2 million of these purchases per calendar year.

  • Welcome bonus

    Earn 120,000 Membership Rewards® points after you spend $15,000 on eligible purchases within the first 3 months of card membership

  • Annual fee

    $695

  • Intro APR

    N/A

  • Regular APR

    19.49% - 28.49% variable

  • Balance transfer fee

    N/A

  • Foreign transaction fee

    None

  • Credit needed

    Excellent/Good

See rates and fees, terms apply.

The Blue Business® Plus Credit Card from American Express

On the American Express secure site
  • Rewards

    Earn 2X Membership Rewards® points on everyday business purchases up to $50,000 per year, then 1X point per dollar

  • Welcome bonus

    Earn 15,000 Membership Rewards® points after you spend $3,000 in eligible purchases on the Card within your first 3 months of Card Membership.

  • Annual fee

    $0

  • Intro APR

    0% for 12 months on purchases from date of account opening

  • Regular APR

    18.49% - 26.49% variable; APRs will not exceed 29.99%

  • Balance transfer fee

    N/A

  • Foreign transaction fee

    2.7%

  • Credit needed

    Excellent

See rates and fees, terms apply.

And if you're a non-business Amex cardholder, there could be something special in store for you as well. Although not announced yet, in previous years, American Express has given cardholders up to $50 back in statement credits to shop small businesses, so be on the lookout for that offer in case the issuer offers if again.

Bottom line

With inflation putting more financial pressure on small businesses, finding ways to shop small is important. One way American Express hopes to help small businesses this Small Business Saturday is through its partnership with TikTok, which will include cash incentives and a toolkit to help businesses market themselves effectively.  

For rates and fees of the Business Platinum Card® from American Express, click here.

For rates and fees of the Blue Business® Plus Credit Card from American Express, click here.

For rates and fees of the American Express® Business Gold Card, click here.

Editorial Note: Opinions, analyses, reviews or recommendations expressed in this article are those of the Select editorial staff’s alone, and have not been reviewed, approved or otherwise endorsed by any third party.
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