It's tee time for the golf season - the $62 billion dollar industry has entered its peak period. However, Fortune Brands (FO) the maker of the world's top-selling golf ball has been down this year. Is Fortune stuck in a sand trap?
Fortune Brands Chief Executive Norm Wesley joins the guys for this conversation.
Dylan Ratigan asks about the negative momentum in FO’s stock price.
Mr. Wesley says FO’s business is partly based in the home sector (they own Masterlock and Moen among other brands) and he thinks the negative momentum stems from the housing correction.
Jeff Macke asks about FO's many different divisions, and wonders if there’s pressure to break the company apart.
Mr. Wesley advocates the mix - over time, he says FO’s collection of brands has delivered 16% growth. And the stock has move from $20 to close to $80.
Dylan asks when does FO make its money from golf?
Mr. Wesley explains the 2nd and 3rd quarter are his two largest quarters. He adds their Titleist brand golf balls have 39 Masters victories – 6 times any competitor.
After the interview, Dylan asks Eric Bolling if he would buy this stock.
Eric says no, because the company owns Moen faucets and Masterlock – too much exposure to homebuilding for Eric.
Jeff Macke disagrees – he sees a number of freestanding brands that he likes.
Guy Adami also likes FO.
Tim Strazzini says Dick’s Sporting Goods (DKS) is going higher and it makes a good golf play.
Sector Trade
Questions? Comments?
Trader disclosure:
On APR 9, 2007, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders. Bolling Owns (XOM), Gold, Silver Strazzini Owns (SNDK), (YHOO), (TIN)