Singapore, 19 March, 2007 – CNBC, First in Business Worldwide, is expanding in the Asia Pacific and will be launching New Programs, from New Places, with New Faces from 26th March 2007.
“Our new programming strategy aims to provide more powerful and in depth business and financial news coverage, offering audiences exactly what they need during the business weekday,” said John Casey, Director of News and Programming, CNBC Asia Pacific. “CNBC will provide global and regional news with local relevance, focusing more on high impact, fast moving real time market action from around the world, which audiences are able to act on.”
CNBC will kick start the day with a fast and action packed morning program from Australia - Squawk Australia, a prequel to the Australian Market, offering forecasts and financial analysis before the opening of the Australian Stock Exchange. Australia being the first major market to open in the region, sets the agenda and predicts the market movements for the rest of Asia, and CNBC will be there LIVE – having first hand access to business and financial news and news makers. Squawk Australia will be broadcast from a new facility, based in the financial business district in Sydney, and will be anchored by Jeffrey James, a seasoned international journalist who has worked extensively for 20 years in Australia, Asia and Europe.
As the markets are set to open in Asia, Squawk Australia will be followed by the new and more dynamic Squawk Box. Offering news you can use, Squawk Box breaks the biggest business stories in the region and provides global news and analysis with regional relevance. Co-anchored by Martin Soong and Amanda Drury – Asia’s top business journalists meet Asia’s top business news makers, discussing Asia’s top business and financial stories. Viewers are also invited to discuss, debate and deliberate the big news stories with experts who are on the air. With live reporting from other major financial capitals in the region, Squawk Box will embody the best of regional broadcast business journalism.
As the markets and trading action heats up across the region, so does the coverage of the market’s action on CNBC’s Cash Flow. Trader and investor focused, CNBC’s Cash Flow highlights investment, trading and business opportunities out of the mass of information, announcements and business decisions that occur all morning. Turning News Flow into Cash Flow, the program delivers actionable data for viewers to act on. Through Reuters Messaging, a secure communication and collaboration service of choice for the financial markets in Asia, floor traders and analysts are given the opportunity to interact with guests and on air journalists, offering news, views and opinions on the latest market action. CNBC’s Cash Flow will also break traditional TV barriers, and will translate to mobile and broadband platforms - accessible anytime, anywhere.
Capital Connection will then follow. Broadcast simultaneously from Asia and Europe, Capital Connection is the handover from live Asian market activity to pre market action in Europe. Delivering the biggest cross border stories that impact Asia and Europe, Capital Connection offers viewers a summary of mid day market action in Asia, and sets the agenda of the day for Europe. The program also offers fast and interactive reporting from the top business journalists from all the major financial capitals in Asia and Europe, delivering capital specific relevance for all the major business stories of the day. Capital Connection will be co-anchored by Maura Fogarty based in Singapore, and Steve Sedgewick, based in London.
CNBC’s new power packed morning programming schedule will look like this :
*Listed times for SIN/HK
06:00 am: Squawk Australia
07:00 am: Squawk Box
10:00 am: CNBC’s Cash Flow
12:00 pm: Capital Connection
“CNBC’s programming changes offers stronger and more dynamic coverage of real time global business and financial news and analysis, across our global platforms,” said Jeremy Pink, President and Managing Director, CNBC Asia Pacific. “The launch of our New Programs, some from New Places, helmed by New Faces, puts us in prime position to follow, LIVE, the money as the markets open, in Australia, Asia, Europe and the US.”
“With our new power packed programming schedule, CNBC will be a valuable business resource, providing, in real time, the most up-to-date and comprehensive business and financial news and information that the c-suite audiences, financial professionals, senior management and high net worth investors can rely on.” Jeremy Pink concludes.
About CNBC Asia Pacific
In Asia Pacific, CNBC is headquartered in Singapore and is available in over 21 countries across the region and distributed to over 140 million households. CNBC Asia Pacific’s channels, include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan and Nikkei-CNBC (Japan). CNBC also has a strategic alliance with China Business Network, a wholly owned subsidiary of the Shanghai Media Group. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband via CNBC.com. CNBC content is also distributed on the 3G platform through selective markets. For more information, please visit us at asiatv.cnbc.com.