Mad Money

On the Line: Buffalo Wild Wings CEO Sally Smith

Cramer is a big fan of Buffalo Wild Wings and remembers fondly his trip to one location at the University of Michigan. But now it looks like the wing specialist is reopening a spot at Ohio State. CEO and President Sally Smith called in to talk about it.

The OSU restaurant will have two levels and seat 350 people, Smith said, and it’s “only two touchdown passes from the stadium.” Cramer thinks the new business could send the stock to $100.

Ohio State could end up being the template for further BWLD expansion, and there’s plenty of room to grow, Cramer pointed out, since most schools don’t have a Buffalo Wild Wings nearby and the restaurant is such a hit with college kids.

“As we go in and build out markets, undoubtedly we will be locating near those college campuses,” Smith said.

"My word for this stock is ‘higher,’ " Cramer said. He’s still bullish on BWLD.

Questions? Comments?