Media Money with Julia Boorstin

YouTube Japanese Game Show Video: OUCH!!

The New Game Show Craze: YouTubers seem to be obsessed with this Japanese game show clip-- check it out. It's been viewed 2.1 million times! And there have been 1,231 comments made on it. I guess some humor totally transcends culture and language. Take a look for yourself.

Ouch! Okay, so, the commentary says that it's a game show in which contestants must say a tongue twister or suffer what looks like really painful consequences. The fact that one of the contestants seems to be nearly falling down drunk certainly keeps the 3 minutes moving along. What makes them keep doing this is what I want to know!!

If its success on YouTube is any indication, I'd guess a U.S. TV company is already looking to develop it! Spike TV perhaps? Could this start a run on athletic cups?

Questions?  Comments?