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Power Lunch: Live At The Links

By CNBC.com Staff

What do you do when you play golf -- you talk business, of course.

"Power Lunch's" Bill Griffeth took the show to the "UBS 17th Hole Challenge" at Rockefeller Plaza Thursday, talking to various money managers and corporate executives about golf and business.

The plaza outside 30 Rock has been transformed into a quarter-scale version of the most infamous hole in pro golf, the signature 17th hole of the TPC Sawgrass golf course, home to this year's The Players Championship Tournament. NBC Sports will broadcast the tournament live on May 12 and 13.

Now on to business. Here's a look at the players with Bill at 30 Rock.

Dick's Sport Goods CEO

Edward Stack, Chairman & CEO, Dick's Sporting Goods
Handicap 3.9
Favorite courses: Oakmont Country Club in Oakmont, PA | Augusta National Golf Club in Augusta, GA

Stack heads up a 300-store chain that sells everything from high-end sporting equipment to clothing. Business is booming and he will tell us about the growth sport -- not something you would expect.

Growing Golf

Tim Finchem, Commissioner, PGA Tour
Handicap: 7
Favorite courses: TPC Sawgrass | Pablo Creek Club in Jacksonville, FL

Finchem discusses the big changes for The Players Championship, the restructured season with FedEx Cup points competition and PGA TOUR's first-ever playoffs, which begin in New York City area in August.

Earnings & Golf on the Plaza

Susan Lyne, CEO, Martha Stewart Living Omnimedia

Lyne explains MSLO's big bet on an old craft. Revenue from their publishing business are up 20% and new initiatives from the company include rolling out a line of 650 new products for the $30 million a year business of scrapbooking. She loves golf, grew up around it, but calls herself a duffer.

Fore-Front of Finance

John Kiefer, CEO, First Capital
Handicap: 15
Favorite Course: Ocean Reef Club in Key Largo, FL

Kiefer talks asset management, aggressive lending practices and the subprime meltdown -- and how it will effect the economy. (It's not all business ... watch Kiefer swing for glory at the replicated Sawgrass 17th hole.)