Media Money with Julia Boorstin

NBC Says Olympic Ad Sales Are "Golden"

2008 Olympics Beijing

Protests about China's human rights record are slowing the progress of the Olympic flame. But they're not slowing NBC's ad sales for the big sports and television event this summer.

NBC Universal CEO Jeff Zucker says that the company has sold 75 percent of its ad inventory for its Olympics broadcast and that pricing has been "incredibly strong."

NBC is selling ads across platforms and adding a serious web element to its traditional TV commercials by streaming the sporting events through a partnership with Microsoft.

Everyone's watching to see how much of a toll protests against China take on the big event. I'll be watching too.

Disclosure: CNBC is owned by NBC Universal, which is a unit of GE.

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