Mad Money

Love the Product, Not the Stock

Staying Mad, Pt. 3

Back when Cramer had his radio show, in 2006, he fell in love with a Citrix Systems product called "Go to My PC." He couldn't stand the producers gabbing in his ear about which caller was next, so the program allowed him to see exactly what the telephone operators saw, thus eliminating the need for an update. Cramer became so enamored he did some homework and bought Citrix the stock.

But apparently not enough homework. "Go to My PC" had already been on the market for three years. Cramer wasn't catching the beginning of the product cycle, he was buying in at its peak. Once that happens, it's all downhill for the stock unless the company releases something new to drive the share price higher.

Try to keep that in mind when you think you've found the next big thing. Being late to the game can cost you money.

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