Earlier this month, it was announced that New York Giants quarterback and his wife Abby were donating enough money to a new birthing center at St. Vincent's Hospital in Manhattan that it would become known as the Eli & Abby Manning Birthing Center.
Although Manning said that there's no exact plan on starting a family - we recommend they conceive in June to avoid a seasonal baby - we've gotten our hands on the ad announcing the center. The ad will start running in a couple days in New York newspapers and was created by Della Femina Rothchild Jeary & Partners.
An insider told us that there are currently no plans to put Giants helmets on the babies as shown in the ad. We do like the eyeblack idea however.
Questions? Comments? SportsBiz@cnbc.com