Bullish on Books Blog

Wilbur Ross On 'Thriving in the New Economy'

Thriving in the New Economy

My colleague, Lori Ann LaRocco is the Senior Talent Producer here at CNBC and has just written a great new book, "Thriving in the New Economy: Lessons from Today's Top Business Minds."

She blogged about her book and how it came about in this space just a couple of days ago.

In her post she wrote, "While covering the free-fall of the markets in the Fall of 2008, I worked the phones like many journalists, talking to my contacts to see what interesting stories and guests we could have on the network and more specifically my show, Squawk Box. In addition to reporting the facts of the daily market happenings and government bailouts, I also started looking into the opportunity aspect of the crisis."

Lori Ann was being a bit modest in that tell. Her contact sheet has been called the 'Trillion Dollar Rolodex.' She has access to some of the world's brightest, richest and most influential leaders — including vulture investor Wilbur Ross. Lori Ann spoke with him on many occasions during the crisis and included him in her book.

Here is an excerptfrom "Thriving in The New Economy" that includes how Ross analyzes a crisis and how he chooses to invest. (*Excerpted with permission from the publisher, John Wiley & Sons, from Thriving in the New Economy, by Lori Ann LaRocco. Copyright (c) 2010 by Lori Ann LaRocco."*)

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