Mad Money

Can You Reap Returns on 'Loyalty' Brands?

It's important to listen to more than just stock experts. You have to be willing to get new ideas from people who understand the business side of things, Cramer noted Monday as he sat down with Daymond John, aka "The Shark" and CEO of Fubu.

The fashion designer, author, and businessman had some interesting things to say about brand loyalty.

Watch the video to see Cramer's conversation with John about his "brand loyalty index."

Branding: Not Just For Bulls?

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