Sports Biz with Darren Rovell

MLB Teams Up With Disney


Major League Baseball has forged a new licensing deal with Disney, which first will result in team branded Mickey Mouse figurines hitting retail this week.

Mickey Mouse figurines
Source: Major League Baseball

The deal was thought up as a result of the league’s All-Star Game, which will take place in Anaheim this July. The Angels, of course, used to be owned by Disney .

The 7 ½-inch figurines cost $24.99. But for those that love baseball and Mickey, there’s the three-foot versions that will sell for $600.

To garner attention, Major League Baseball will set up 36 seven-foot statues around Southern California. Some of those will be sold, but the teams have the first option to buy them for their parks.

Questions?  Comments?

Related Tags