Press Releases

Research and Markets: How Moms and Retailers Interact Online


DUBLIN, May 10, 2010 (BUSINESS WIRE) -- Research and Markets ( has announced the addition of eMarketer's new report "How Moms and Retailers Interact Online" to their offering.

Mothers control an estimated 80% of all household spending, and they are increasingly exercising their spending power online. Motherhood changes a womans shopping behavior, product needs and purchase criteria. New and experienced moms alike rely heavily on the Internet to learn about the products they need, save on purchases and connect with other moms to exchange opinions about retailers and products.

Moms want to do business with retailers that are respectful and responsive to their needs and concerns. Retailers that understand this meet mothers on social networks and talk honestly with them about a variety of topics, including the safety and health aspects of their products. Some use Twitter to quickly resolve customer problems, and others engage moms and their children through contests and parties.

Since moms are active readers and writers of blogs, a number of retailers have formed relationships with influential bloggers who may act as brand advocates.

Retailers also build customer loyalty by improving Website features and services that make shopping more convenient for busy moms.

Key Topics Covered: 1. Becoming a Mom Changes a Womans Shopping Behavior 2. Becoming a Mom Creates Many New Product Needs 3. Becoming a Mom Changes a Womans Purchase Criteria 4. Moms Expect a Two-Way Relationship with Brands 5. Community Is Central to How Moms Make Purchase Decisions 6. Twitter Helps Brands Wear a Human Face 7. Working with Mom Bloggers Is Serious Business 8. Features and Services that Moms Appreciate in a Web Retailer Sources/Contributors: BabyCenter LLC BIGresearch novaQuant Inc. Retail Advertising and Marketing Association (RAMA) The Nielsen Company For more information visit SOURCE: Research and Markets CONTACT: Research and Markets Laura Wood, Senior Manager, U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716 Copyright Business Wire 2010 -0- INDUSTRY KEYWORD: Women

Online Retail