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Research and Markets: OTC Healthcare in Portugal to 2013


DUBLIN, May 10, 2010 (BUSINESS WIRE) -- Research and Markets ( has announced the addition of the "OTC Healthcare in Portugal to 2013" report to their offering.

This databook provides key data and information on the OTC healthcare market in Portugal. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data Category level company and brand share as well as distribution share information for 2007 and 2008 Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description Highlights of this title The market for OTC healthcare in Portugal increased at a compound annual growth rate of 2.6% between 2003 and 2008.

The cough and cold preparations category led the OTC healthcare market in Portugal, accounting for a share of 19.2%.

Leading players in Portuguese OTC healthcare market include Novartis AG, GlaxoSmithKline Plc and Reckitt Benckiser PLC.

Key reasons to purchase this title Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Portugal Design effective marketing and sales strategies by identifying key market categories and segments Identify key players within the market to plan lucrative M&A, partnerships and agreements Key Topics Covered: Chapter 1 Executive Summary Chapter 2 Introduction Chapter 3 Market Overview Chapter 4 Leading Company Profiles Chapter 5 Category Analysis: Analgesics Chapter 6 Category Analysis: Topical OTC Medicines Chapter 7 Category Analysis: Cough and Cold Preparations Chapter 8 Category Analysis: Indigestion Preparations Chapter 9 Category Analysis: Medicated Skin Products Chapter 10 Category Analysis: First Aid Kits Chapter 11 Category Analysis: Other OTC Healthcare Products Chapter 12 Category Analysis: Plasters & Bandages Chapter 13 Category Analysis: Traditional Medicines Chapter 14 Category Analysis: Vitamins and Minerals Chapter 15 Country Comparison Chapter 16 PESTLE analysis Chapter 17 New Product Development Chapter 18 Macroeconomic Profile Chapter 19 Research Methodology Chapter 20 APPENDIX LIST OF FIGURES LIST OF TABLES For more information visit Source: Datamonitor SOURCE: Research and Markets CONTACT: Research and Markets Laura Wood, Senior Manager U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716 Copyright Business Wire 2010 -0- KEYWORD: Portugal


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