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A Short History of AOL's Acquisitions

AOL's Spending Spree

AOL has been on a shopping spree for content-driven websites. It's acquisition of Huffington Post is the latest of many similar deals. Click ahead to see which other content sites AOL has added to its roster under Tim Armstrong's leadership.
Photo Credit: Getty Images

AOL has been on a shopping spree for content-driven websites. It's acquisition of Huffington Post is the latest of many similar deals.

Click ahead to see which other content sites AOL has added to its roster under Tim Armstrong's leadership.

By Jason Farkas and Maxwell Meyers

Posted 07 Feb 2011

Patch.com and Going.com

On June 11, 2009 AOL made its first acquisition under new CEO Tim Armstrong, paying less than $10 each for Patch Media and Going. Both gave AOL deeper access to local news and community content – as well as local advertisers.

MMAFighting.com

On July 15, 2009, AOL purchased mixed martial arts site MMAFighting.com, which added content to its existing sports hub FanHouse.com. The terms of the acquisition were not disclosed.
Photo Credit: mmafighting.com

On July 15, 2009, AOL purchased mixed martial arts site MMAFighting.com, which added content to its existing sports hub FanHouse.com. The terms of the acquisition were not disclosed.

StudioNow

On January 25, 2010, AOL closed a deal to buy StudioNow for $36.5 million. The company services mid-sized companies with online video creation, storage and distribution - a platform that was integrated into AOL’s already existing content management system, Seed.com.
Photo Credit: studionow.com

On January 25, 2010, AOL closed a deal to buy StudioNow for $36.5 million. The company services mid-sized companies with online video creation, storage and distribution - a platform that was integrated into AOL’s already existing content management system, Seed.com.

Rally Up

On August 31, 2010, AOL spent an undisclosed sum on Rally Up — a mobile networking firm best known for its Apple iPhone app of the same name.
Photo Credit: getupandrally.com

On August 31, 2010, AOL spent an undisclosed sum on Rally Up — a mobile networking firm best known for its Apple iPhone app of the same name.

5min

On September 28, 2010 AOL bought 5min Media, the web’s largest video content syndication platform, for an undisclosed sum. 5min’s library of professionally produced “how to” clips were AOL’s latest investment in online video.
Photo Credit: 5min.com

On September 28, 2010 AOL bought 5min Media, the web’s largest video content syndication platform, for an undisclosed sum. 5min’s library of professionally produced “how to” clips were AOL’s latest investment in online video.

TechCrunch

On September 28, 2010 AOL added TechCrunch, a popular blog, to its suite of original tech news content (it already owned a competing blog, Engadget). CNBC reported the acquisition cost AOL $40 Million.
Photo Credit: techcrunch.com

On September 28, 2010 AOL added TechCrunch, a popular blog, to its suite of original tech news content (it already owned a competing blog, Engadget). CNBC reported the acquisition cost AOL $40 Million.

Thing Labs

On September 28th, AOL acquires Thing Labs in an effort to grow its social networking footprint. Terms of the deal were not disclosed.
Photo Credit: thinglabs.com

On September 28th, AOL acquires Thing Labs in an effort to grow its social networking footprint. Terms of the deal were not disclosed.

Unblab

On December 1st, 2010, AOL buys email prioritization AP Unblab for an undisclosed amount.
Photo Credit: unblab.com

On December 1st, 2010, AOL buys email prioritization AP Unblab for an undisclosed amount.

Pictela

On December 16th, AOL picks up Pictela, a company that specializes in creating online catalogs for retailers. Though terms of the transaction weren't disclosed, the estimated the cost to be close to $20 million.
Photo Credit: pictela.com

On December 16th, AOL picks up Pictela, a company that specializes in creating online catalogs for retailers. Though terms of the transaction weren't disclosed, the Wall Street Journal estimated the cost to be close to $20 million.

About.me

On December 21st, 2010, AOL acquires about.me, a online company that links together various social networking sites. The purchase came just four days after about.me launched to the public.
Photo Credit: about.me

On December 21st, 2010, AOL acquires about.me, a online company that links together various social networking sites. The purchase came just four days after about.me launched to the public.

The Huffington Post

On February 7th, 2011 AOL buys the Huffington Post for $315 million. Co-founder Arianna Huffington will have editorial control as president and editor-in-chief of the newly created Huffington Post Media Group. The deal solidifies AOL's efforts to become a hub for original content distribution.
Photo Credit: huffingtonpost.com

On February 7th, 2011 AOL buys the Huffington Post for $315 million. Co-founder Arianna Huffington will have editorial control as president and editor-in-chief of the newly created Huffington Post Media Group. The deal solidifies AOL's efforts to become a hub for original content distribution.

AOL's Spending Spree

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