Small Business

Discover Your CEO Brand

Suzanne Bates|Author, "Discover Your CEO Brand"
Discover Your CEO Brand

Most of us fully appreciate the importance of a brand to companies like McDonalds, FedEx, or Apple. But, what do people mean when they talk about personal brands?

And, why exactly do you need a brand, anyway?

A brand is a thought (accompanied by a feeling) that lives in the mind of another person. It’s the shorthand way people think about you. In product marketing, there’s an old saying — “a brand is more than a word; it’s the beginning of a conversation.”

The question is, what’s the conversation people are having about you? Read on to learn more about discovering your personal brand.