In the fast food world, competition is ‘hotter’ than ever but lately Wendy’s has left investor cold.

The maker of old fashioned hamburgers and chocolate Frostys is losing market share and the stock has underperformed its rivals the past few years.

However CEO Emil J. Brolick tells Fast Money in a live interview that he has a plan to turn the company and stock price around. Find out what strategy Brolick says is absolutely key.

Get all the details. Watch the video now!

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Trader disclosure: On Jan. 30, 2012, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s "Fast Money" were owned by the "Fast Money" traders: Terranova owns AXP; Terranova owns F; Terranova owns APC; Terranova owns WFM; Terranova owns OXY; Terranova owns XOM; Terranova owns TRLG; Terranova owns SBUX; Terranova owns JNPR; Terranova owns VRTS; Terranova owns IBM; Terranova owns LQD; Terranova owns SU; Terranova owns SJM; Terranova owns BRCM; Terranova owns MUB; Terranova owns EMC; Terranova owns CSCO; Terranova owns V; Adami owns C; Adami owns GS; Adami owns INTC; Adami owns AGU; Adami owns MSFT; Nations is long BAC; Nations is long C; Nations is long SPY;

For Amelia Bordeau
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For Dennis Gartman
Gartman is long gold
Gartman is short Euro

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Renaissance has a position in RENN
Renaissance has a position in ZNGA
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For Fred Cannon
Bank of America Corp. (BAC - $7.29, Market Perform)
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Regions Financial Corporation (RF - $5.31, Market Perform)
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U.S. Bancorp (USB - $27.86, Outperform)
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