In the fast food world, competition is ‘hotter’ than ever but lately Wendy’s has left investor cold.
The maker of old fashioned hamburgers and chocolate Frostys is losing market share and the stock has underperformed its rivals the past few years.
However CEO Emil J. Brolick tells Fast Money in a live interview that he has a plan to turn the company and stock price around. Find out what strategy Brolick says is absolutely key.
Get all the details. Watch the video now!
Got something to to say? Send us an e-mail at firstname.lastname@example.org and your comment might be posted on the Rapid Recap. If you'd prefer to make a comment, but not have it published on our Web site, send those e-mails to
Trader disclosure: On Jan. 30, 2012, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s "Fast Money" were owned by the "Fast Money" traders: Terranova owns AXP; Terranova owns F; Terranova owns APC; Terranova owns WFM; Terranova owns OXY; Terranova owns XOM; Terranova owns TRLG; Terranova owns SBUX; Terranova owns JNPR; Terranova owns VRTS; Terranova owns IBM; Terranova owns LQD; Terranova owns SU; Terranova owns SJM; Terranova owns BRCM; Terranova owns MUB; Terranova owns EMC; Terranova owns CSCO; Terranova owns V; Adami owns C; Adami owns GS; Adami owns INTC; Adami owns AGU; Adami owns MSFT; Nations is long BAC; Nations is long C; Nations is long SPY;
For Amelia Bordeau
For Emil Brolick
For Dennis Gartman
Gartman is long gold
Gartman is short Euro
For William Duff Gordon
For Kathleen Smith
Renaissance has a position in RENN
Renaissance has a position in ZNGA
Renaissance has a position in GRPN
For Fred Cannon
Bank of America Corp. (BAC - $7.29, Market Perform)
KBW expects to receive or intends to seek compensation for investment banking services from Bank of America Corp. in the next three months.
KBW currently makes a market and/or acts as a liquidity provider in Bank of America Corp. securities
Regions Financial Corporation (RF - $5.31, Market Perform)
KBW expects to receive or intends to seek compensation for investment banking services from Regions Financial Corporation in the next three months.
KBW currently makes a market and/or acts as a liquidity provider in Regions Financial Corporation securities
U.S. Bancorp (USB - $27.86, Outperform)
KBW expects to receive or intends to seek compensation for investment banking services from U.S. Bancorp in the next three months.
KBW currently makes a market and/or acts as a liquidity provider in U.S. Bancorp securities.
CNBC.com with wires