Press & Links

CNBC Strengthens Partnership in Japan

Tokyo, 26 June 2012 – CNBC, First in Business Worldwide, has expanded its partnership in Japan with a new deal starting 1 July 2012. The arrangement will see Nikkei-CNBC representing CNBC for advertising out of Japan onto CNBC’s global broadcast network in the U.S, Asia, EMEA and on CNBC’s digital properties including and mobile apps. Nikkei-CNBC will develop advertising opportunities in Japan for clients who would like to connect with business decision makers across a range of industry sectors via CNBC’s global platform.

Nikkei-CNBC is a business and financial news television channel broadcast in Japan. Its parent company, Nikkei Inc., is the primary source of business information for top executives and decision-makers in Japan. Its flagship newspaper, The Nikkei, is the world's largest business daily with a circulation of over 3 million, combining both incisive articles on economics, business, finance and politics with first-rate reporting on social affairs, cultural events and sports.

“CNBC is pleased to be able to build on its collaboration with Nikkei group, one of the largest and most prominent media companies in Japan,” said Satpal Brainch, President and Managing Director, CNBC International. “In partnership with Nikkei-CNBC, we aim to provide easier access to advertisers in Japan to reach CNBC’s highly influential and affluent audience.”

“Nikkei-CNBC and CNBC are brands of distinction and therefore our partnership puts us in an extremely strong position in the market,” said Goro Sakai, President, Nikkei-CNBC. “We look forward to a mutually rewarding relationship as we continue to work together.”


CNBC is the world leader in business news providing fast, actionable, accurate and unbiased business and financial news to over 390 million households worldwide. Headquartered in Singapore, the network provides seven hours of live Asia-produced programming, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan, Nikkei-CNBC (Japan) and SBS-CNBC (South Korea) are available in more than 21 countries across the Asia Pacific region. CNBC Asia Pacific also has a strategic alliance with Shanghai Media Group, and a collaboration with China Central Television (CCTV). In China, CNBC reaches 400 million homes via CCTV’s Business Channel programme, Global Connection Show. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as through digital platforms. More information is available at


Nikkei-CNBC is the only communication satellite (CS) television channel in Japan specialized in business news, providing real-time financial market coverage and business information. Business Day programming is produced at Nikkei Studio, Otemachi, Tokyo and broadcast to over 7.5 million household nationwide.

Nikkei-CNBC is committed to providing comprehensive coverage on Japan, the United States, Europe and Asia, taking advantages of both Nikkei Inc., network and CNBC network. Being the only business specialized television media, Nikkei-CNBC programming attracts wide range of people such as business executives, financial professionals, and individual investors.