Does using a Mac or PC affect your search results on online travel site Orbitz?
Orbitz revealed it has found consumers who use Apple Mac computers spend as much as 30 percent more a night on hotels, so the online travel agency is starting to recommend sometimes costlier travel options than Windows visitors see, according to a report.
But before you jump to conclusions, know that pricing is always the same. The ability to sort results by price — and other options like hotel name, star rating and point of interest — are still available to all consumers, no matter the computer used for a search.
This revelation simply means consumers need to be smart when searching and know that "recommended" hotels are just that — a suggestion. The power to pick a hotel still rests with the user.
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