McDonald Brothers Restaurant
McDonald Brothers' first restaurant was a typical drive-in with Carhops. (1940-1948 San Bernardino, CA.)
McDonald's Drive-In Re-Opened in 1948
The newly remodeled "self-service" restaurant was re-opened in 1948 without carhops and featured a limited menu.
Placing Their Orders
Customers stand in line to place their orders at the McDonald brothers first restaurant in San Bernardino, CA.
Serving The Customers
An order is served at McDonald's.
McDonald's Speedee Service Menu
Brothers Dick and Mac McDonald started the original McDonald's Drive-In and created the Speedee Service System. The menu featured burgers, fires and soft drinks.
McDonald's Speedee Advertisement
The Speedee menu was first offered in 1948 by the McDonald brothers at the San Bernardino, CA store.
A New McDonald's Store
This is the first store opened and owned by Ray Kroc.
McDonald's Des Plaines Staff
The crew poses for a photo in front of the Des Plaines McDonald's.
Mac and Dick McDonald
The McDonald brothers accept an engraved Multimixer from Kroc sales representative Dick Jamieson.
Ray Kroc — Multimixer Salesman
Ray Kroc, Multimixer salesman at a trade convention in 1951. A few years later, Kroc laid eyes on the McDonald brothers' brilliant quick-service San Bernardino hamburger stand. He signed a 99-year contract to be their exclusive franchise representative.
Ray Kroc — McDonald's Owner
Ray Kroc standing under the "1 Billion Served" McDonald's sign in 1963.
Ronald McDonald
This is the first Ronald McDonald. He was played by none other than NBC's Williard Scott.
McDonald's — 1970's
Marketing materials for McDonald's store owners in the late 1970's. Replacing the "drive-in" concept with the "drive-thru" accounted for a huge increase in annual sales. (Source: McDonald's)
McDonald's Advertisements
Early advertisements for McDonald's.
Big Mac is Here!
Advertisement introducing the Big Mac, along with a free hot apple pie.
Your Kind of Place
McDonald's french fries are featured in the "Your Kind of Place" advertising campaign.
You"ve Come a Long Way...
Fifty years down the road McDonald's stores come in all shapes and sizes - like this "Happy Meal" design store in Dallas, Texas.
McDonald's — NYC
McDonalds popular restaurant in Times Square, New York City
McDonald's Around the World
McDonald's stores are in 113 different countries including Thailand, South Korea, Saudi Arabia, and Tokyo.