Tru Fragrance Announces Ethereal Musk as the Winter 2013 “HipNote”

Fragrance Experts Predict Classic Scent to be at the Forefront of the Season’s Hottest Fragrance Launches

CHICAGO--(BUSINESS WIRE)-- Leading fragrance development company Tru Fragrance today announced Musk as the seasonal fragrance HipNote for winter 2013. A scent that has been synonymous with elegance and subtlety in perfumery for centuries, clean and airy Musk has forever been at the forefront of innovation in the fragrance industry and is commonly sought as a base note to add a diffusive multi-faceted element to fine fragrances.

Originally extracted from glands of the musk deer, Musk became one of the most expensive fragrance additives in the world, leading to the eventual adoption of synthetic varieties which are now almost exclusively used in modern perfumery. Musk brings a presence and life-like warmth to scents, and according to Tru, it will be found in some of the season’s most exclusive fragrance launches including Chanel’s Coco Noir, Edition by Swarovski, Stella McCartney L.I.L.Y, Charming Charlie’s Forever Charmed and Agent Provacateur Petale Noir, as well as CK Encounter by Calvin Klein, Ferrari Silver Essence and Buckle’s Rock Revival and BKE Sport.

“Musk is like a fairy tale. It’s a clean, elegant scent that is difficult to characterize and categorize – it’s commonly described as ethereal,” said Renee Bukowski, senior product development manager for Tru Fragrance. “Musks are known as ‘skin scents’ as they help to enhance the skin’s natural aroma. They’re perfect for those who want an alluring yet not overwhelming fragrance.”

HipNote Musk was created by master perfumer Irina Burlakova, of leading fragrance and flavor company, Givaudan. Offering top notes of bergamot, peach and lemon petals, layered with jasmine, violets and musk blossom, HipNote Musk is a soft, transparent scent that is designed to bring warmth to the chill of the winter months.

The special edition HipNote Musk is available by request in limited quantities on the Hipnozes by Tru Fragrance Facebook page, a dynamic, interactive online community that connects consumers who share a passion for fragrance, beauty and fashion. To learn more about HipNote Musk please visit www.facebook.com/Hipnozes.

About Tru Fragrance
A custom fragrance development company that creates, manufactures and markets private brand fragrances for niche and specialty retailers worldwide, Tru Fragrance (formerly “Romane Fragrances”) develops custom fragrances and scented brand extensions in the fragrance, bath and body, and skincare categories. With 42 years of experience, Tru Fragrance offers custom brand development backed by consumer insight, design and formulation expertise, and extensive marketing and merchandising strategies for independent and boutique retailers, specialty chain stores, online retail and mass merchandisers in every retail price point ranging from $9.99 to $99.00. With offices in Chicago, New York and Denver, the company offers an “industry first” category management system that takes retailers through every step of the branded fragrance process including brand interpretation and assessment, research and analytics, creative and formulation development, marketing and merchandising and supply chain fundamentals. To learn more about Tru Fragrance and the Tru story behind the brand, visit www.trufragrance.com or www.facebook.com/TruFragrance.