Press Releases

Get SoLoMo Ready and Download Neolane’s New Neo Events iPhone App at DMA 2012

Conversational Marketing Provider to Deliver One-of-a-Kind Booth Experience

NEWTON, Mass.--(BUSINESS WIRE)-- Conversational marketing technology provider Neolane, Inc. today announced details of its participation as a Platinum sponsor at the DMA 2012 event for real-time marketers. In addition to sessions featuring Neolane’s event-triggered marketing capabilities and customer, the company is offering a unique, interactive booth experience that combines theatre presentations on SoLoMo marketing with its new Neo Events iPhone app. The Neolane booth experience itself was specifically created to help attendees develop their own use cases for adding SoLoMo to their overall marketing mix.

Designed to provide a more immersive and interactive experience at industry events like DMA 2012, Neo Events allows users to view session details, build a customized agenda, and register to receive push notification reminders powered by the Neolane Mobile App Channel. Using embedded augmented reality capabilities, users can also learn more about Neolane by scanning different booth graphics with their mobile device. Neo Events is available for download from the Apple App Store:

Complementing its new iPhone app, Neolane will provide theater presentations at booth #501 that demonstrate pragmatic business cases for SoLoMo marketing driven by the Neolane conversational marketing platform. Attendees will see how the intersection of social, local, and mobile (SoLoMo) is creating exciting new opportunities for brands, marketers and consumers. While there, they can also enter to win a smart car.

DMA 2012 takes place October 13-18, 2012.


Neolane will present event-triggered marketing capabilities of the company’s conversational marketing technology platform against other solution providers in a session titled, “Real-Time and Trigger Marketing Track.” Attendees will learn how using three different tools allows for real-time automated analytics that can trigger automatic delivery of targeted messages, offers and recommendations based on known “events” to engage customers with more immediacy and relevancy than ever before. Each vendor will walk through the same use case to showcase the capabilities of their event-triggered system. Neolane will demonstrate how to track and analyze social media on the Neolane platform and its effect on marketing.


In addition, Mark Parrish, vice president of membership and loyalty, for Neolane customer will discuss how to break through the noise and achieve radical loyalty as part of a case study session on Barnes and Noble. Real-world examples, including the launch of the NOOK®, will demonstrate how to use customer intelligence to drive revenue opportunities across multiple channels.




• The “Real-Time and Trigger Marketing Track” takes place on Monday, October 15 in Room Breakers D from 3:00pm-4:00pm.

• The Barnes & Noble Case Study: “Breaking Through the Noise, The New Rules of Radical Loyalty” takes place in Room Surf C on Tuesday, October 16 from 11:30am-12:15pm.


Mandalay Bay, Las Vegas; Neolane booth #501.

For more event details, please visit: For those interested in tracking the event on Twitter, follow @neolane or @DMA_USA and use the event hashtag #DMA2012.

About Neolane

Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 350 of the world’s leading companies including Alcatel Lucent,, Orange, Sears Canada, Sephora Europe and Sony Music. Visit and read our blog The Cross-Channel Conversation.

Copyright © 2012 Neolane, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

fama PR (for Neolane)
Danielle Millerick, +1-617-986-5018

Source: Neolane, Inc.