ASCC Unveils New Corporate Strategy: Brand Management

MIRAMAR BEACH, Fla.--(BUSINESS WIRE)-- The Aristocrat Group Corp. (OTCBB: ASCC) filed an SEC Form 8-K this week, unveiling its new corporate strategy to generate new business as a focused brand management company.

A new division of the company, Aristocrat Brands, is being created to identify and promote unique brands that have a mass market appeal across a diverse demographic. Some of the world’s biggest brand management companies are multi-nationals worth billions, including Limited Brands, Inc. (NYSE: LTD), which owns Victoria's Secret, and LVMH, which owns Moet Chandon, Hennessy and Louis Vuitton.

The approach by Aristocrat Brands will be to select product opportunities with broad market appeal and premiere growth potential. ASCC plans to concentrate on the distilled spirits industry initially. Worldwide, the spirits industry is worth about $263 billion, with recent yearly growth of better than 2.5 percent over a four-year period. In the U.S., the distilled spirits sector is a major economic contributor, generating more than $110 billion in annual activity.

“The distilled spirits sector will enable ASCC to commercialize new luxury products in a large and diverse market with nearly limitless opportunities for partnership, sponsorship and brand awareness activities,” said ASCC CEO Cindy Morrissey. “We’re very excited about this new direction for our company, and we plan to grow this portion of our business very rapidly to deliver maximum returns to our shareholders.”

ASCC will continue to develop its original business plan and pursue opportunities in the women's marketplace in addition to Aristocrat Brands, she added.

ASCC plans to grow its brand management business to compete in a highly profitable sector alongside Proctor & Gamble (NYSE: PG), New York & Company, Inc. (NYSE: NWY) and Chico's FAS, Inc. (NYSE: CHS).

Follow ASCC on Twitter at www.twitter.com/AristocratGroup.

About the Aristocrat Group

The Aristocrat Group Corp. (www.aristocratgroupcorp.com) is a women’s lifestyle company that aims to make the transition into parenthood smoother and more rewarding than ever before. Our smart growth initiatives will position us as the premier resource for prenatal and postpartum resources. For more information on our business plan, please visit www.aristocratgroupcorp.com/old/investor.html.

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