Car shoppers in the Northwest and Southwest prefer hybrids and compacts; Sedans, SUVs and trucks dominate Central states while the East Coast loves luxury.
SAN FRANCISCO--(BUSINESS WIRE)-- Jumpstart Automotive Group today revealed interesting online car shopping trends by U.S. region. Jumpstart, a division of Hearst Magazines, provides innovative marketing solutions for automotive advertisers based on the reach and performance of its automotive publisher partners.
The company’s Strategic Insights department analyzed the consumer behaviors of roughly 19 million monthly unique users across its suite of 14 automotive websites from January to June 2012, in conjunction with an analysis of regional indicators, to draw connections between specific U.S. territories and the most popularly researched vehicles and top car shopping considerations among consumers within those territories. The results follow:
|U.S. Region||Top Vehicle Segment(s)||Top Shopping Consideration|
The top three U.S. regions representing the largest share of online shoppers across Jumpstart’s audience – and the top two states within each region – are the Northeast (New York/Pennsylvania), North Central U.S. (Ohio/Illinois), and the Southwest (California/Colorado).
|U.S. Region||Top States for Online Car Shoppers|
|1) Northeast||New York|
|2) North Central||Ohio|
Across Jumpstart’s suite of 14 automotive shopping and influencer websites, new car pricing and specifications, new car reviews and new car listings were the most researched of all the online vehicle information available. Shoppers in the Northeast and South Central U.S. viewed photo galleries of new cars more prevalently than other shoppers in the study.
Finally, residents in the state of California had the highest concentration of used car shoppers, followed closely by those living in Texas.
“It’s interesting to see the role socioeconomics plays in online shopping trends,” said Libby Murad-Patel, Senior Director of Jumpstart Strategic Insights. “Factors such as employment, income and standard of living, and the social and cultural influences of a particular region, drive online consumer consideration. Even geographic aspects like weather and transportation systems play a part. Our audience of nearly 20 million monthly car shoppers has helped us paint a market-reflective picture of the vehicles people want based on the areas in which they live.”
About Jumpstart Automotive Group
Jumpstart Automotive Group, a Hearst Media Services company and a division of Hearst Magazine, brings innovative digital marketing solutions to automotive advertisers by empowering the performance and reach of automotive publisher partners. Jumpstart’s unavoidable audiences span online and mobile platforms to generate awareness, shift perceptions and drive consideration for automotive advertisers with intelligent analytics and strategic product innovation. For more information, visit JumpstartAuto.com. Follow Jumpstart on Twitter @JumpstartAuto (http://twitter.com/#!/JumpstartAuto).
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Jumpstart Automotive Group
Jennifer Lange, (949) 916-4820
Source: Jumpstart Automotive Group