Press Releases

More VISION by MAPIC Highlights The Shopping Experience

PARIS, Oct. 10, 2012 /PRNewswire/ -- As consumption patterns become increasingly mobile and connected, the More VISION by MAPIC pavilion will showcase practical and innovative solutions for creating a better shopping experience at physical stores. Organised by Reed MIDEM, a division of Reed Exhibitions, MAPIC will be held in Cannes November 14-16.

"Connectivity and shopping experience are now the watchwords for retail sites such as city centres and shopping centres as they enter a new era and reposition themselves at the heart of a connected environment. The technologies on show in the More VISION by MAPIC pavilion already exist but their widespread use in our daily life will largely depend on brands and retailers. Today's retailers no longer think just in terms of innovation; they also want to understand how to deliver a genuine shopping experience that makes a real difference and helps them stay competitive with respect to e-commerce," says Nathalie Depetro, Director of MAPIC.

MAPIC is therefore hosting the More VISION pavilion which will comprise three areas:

- The shop of the future 'The New Shopping Experience,' which will allow participants to discover examples of new consumer experiences, from homes to store, using six innovative technologies. These innovations will be presented by the business partners of PICOM, a retail competitivity pole.

- "Demo-stations," will encourage attendees to meet and interact with retail innovation experts such as PopItUp, Invalio, Lordculture and La souris magique.

- A conference space, featuring several 20-minute sessions on multi-channel, culture, and digital. (Click here to see the conference programme).

This pavilion is part of the More VISION by MAPIC programme, which also includes the Digital Summit, bringing together retail real estate sector professionals, representatives of retailers and digital industry experts to discuss the impact of new technologies on the future of retail real estate, along with the More VISION by MAPIC Newsletter, a bi-monthly that identifies a major trend on the cusp of today's and tomorrow's retailing.

For editors:

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia  and MAPIC for the property and retail real estate sectors.

Reed MIDEM is a division of Reed Exhibitions, the world's leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company.