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Tips to measure the results and impact of a small business social media strategy

NEW YORK, Oct. 10, 2012 /PRNewswire/ -- Understanding the impact of any small business social media strategy is a critical phase of of the process because it provides insight into which tactics are working, which are not, and helps determine how best to allocate valuable resources in the future to maximize brand visibility and return on investment.

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The sixth and final article in a series from PR Newswire guiding small business through social media, "How Should I Measure My Social Media Activities?,"  offers tips for measuring the success of a social media program.  Specifically, it outlines metrics to consider if the objective was to generate more leads, improve customer service or expand networking opportunities.

To read the complete article, visit  Visit PR Newswire's PR Toolkit to read the entire series.

PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

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