CHATTANOOGA, Tenn.--(BUSINESS WIRE)-- TransCard is giving its financial institution partners a competitive advantage this holiday season with a complete Gift Card offering all wrapped up in one neat package.
The TransCard Premier Gift Card (Photo: Business Wire)
The TransCard Premier Gift Card collection includes a custom Gift Card design highlighted by a platinum underlay and an assortment of custom Gift Card packets, available in a color palette designed to appeal to every taste.
Financial Institutions participating in the premiere of the Premier Gift Card collection will also be provided with custom display racks for each of their branches, as well as a selection of specially created promotional materials for display and distribution.
Initial response from financial institutions has been overwhelmingly positive, particularly to the unique marketing enhancements.
The opportunity to compete with chain stores for a larger share of Gift Card spend and thereby add an additional revenue stream in the fourth quarter is welcome holiday news for every level of management.
Gift Cards sales continue to increase exponentially each year and Gift Cards continue to be the most requested holiday gift.
The TransCard Premier Gift Card program is the latest in a series of new product, marketing and technology innovations from TransCard.
Many more such developments and announcements of new financial institution signings and new distribution channels are planned for the balance of this year and 2013.
About TransCard
Chattanooga-based TransCard is the leading provider of prepaid products to financial institutions of all sizes. The company’s platform enables financial institutions of all sizes to grow deposits and fee income, deepen their treasury relationships, expand product offerings to the underserved and turn unprofitable customers from cost items to contribution items. Financial Institutions interested in offering prepaid programs should visit us our website and follow us on Twitter.
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mlevitt@transcard.com