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Management Tip of the Day: Learn about your audience

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BOSTON, Oct 11 (Reuters) - Thinking about your audience andwhat you can do to better connect to them is a key to makingpersuasive presentations, says Harvard Business Review.

The Management Tip of the Day offers quick, practicalmanagement tips and ideas from Harvard Business Review andHBR.org (http:\\). Any opinions expressed are notendorsed by Reuters.

"You need to understand people on a somewhat personal levelto develop a presentation that resonates with them. But how?Start by asking yourself these questions, and use your answersto tailor your speech:

1. What are they like? Think through a day in the lives ofyour audience. Reference something that they face every day sothey'll know you 'get' them.

2. Why are they here? What do they think they're going toget out of your presentation? Are they willing participants ormandatory attendees? Highlight what's in it for them.

3. What keeps them up at night? Everyone has fears or painpoints. Let your audience know that you empathize - and thatyou're here to help.

4. How can you solve their problems? How are you going tomake their lives better? Point to benefits you know youraudience cares about."

- Today's management tip was adapted from "The Guide toPersuasive Presentations."

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