Polaroid Elevates Scott W. Hardy to President and CEO

MINNEAPOLIS--(BUSINESS WIRE)-- Polaroid announced today that Scott W. Hardy has been appointed CEO of the company. Hardy’s elevation to CEO is effective immediately, and he will also retain his title of President. In this role, Hardy assumes responsibility for the strategic direction for the company moving forward.

“As President and CEO of Polaroid, Scott now assumes the very special responsibility as steward of this iconic American brand. We didn’t buy Polaroid simply to take a walk down memory lane. Polaroid has always stood for innovation and cutting edge products,” commented Bobby Sager, Chairman of the Board of Directors at Polaroid. “With Scott’s long tenure at Polaroid, he is uniquely qualified to reach back into our proud history and reimagine Polaroid for the 21^st century. As President, Scott has overseen the tremendous resurgence of the Polaroid brand over the past few years and we greatly look forward to his visionary leadership as our CEO.”

During his tenure at Polaroid, Hardy has implemented business strategies that delivered differentiation, market leadership, rapid growth and strong bottom line results in a highly competitive market. As the President of Polaroid since 2009, Hardy has been responsible for leading all aspects of Polaroid’s transformation into a world-class brand licensing and marketing company. In his new position, he is poised to lead the company into a new era, and author the next chapter in the iconic brand’s story.

Prior to joining Polaroid in 2004, Hardy held various leadership positions at Dell Inc.; most recently leading product marketing for the multi-billion dollar Displays line of business which included CRT and LCD monitors, DLP projectors, and LCD and Plasma televisions. Previously, Hardy worked in product marketing at Intel Corporation.

Hardy holds an MBA from the Marriott School at Brigham Young University and a Bachelor of Arts in Mandarin Chinese from BYU.

The Polaroid Brand

Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to technology. The history of Polaroid began 75 years ago, with its roots stemming back to Polaroid instant film, cameras and camera accessories – thus was the introduction of the famous Polaroid Classic Border Logo which is still recognized today as a true landmark of photography.

In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as instant and digital cameras, high-definition camcorders, mobile printers, tablets, flat-screen TVs and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value that the brand has long stood. For more information, visit www.polaroid.com.

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC.