GUEST AUTHOR BLOG: "A Vibrant Community Is the Ultimate Measure of Marketing Success," by John Jantsch, author of "The Commitment Engine: Making Work Worth It."
Source: Amazon.com
For most businesses the primary measure of marketing success is more sales, more profits or greater brand recognition.
That seems like a pretty obvious, logical and healthy way to view marketing doesn't it?
What if, however, your real goal was to build trust?
What if you made marketing decisions with the best interest of the customer community in mind first?
What if the ultimate measure of marketing was a committed customer?