Press Releases

Archetypes, Inc. Announces Matthew Reeve as Broadcast Producer for Archetypes Productions


NEW YORK--(BUSINESS WIRE)-- Archetypes, Inc., a multimedia lifestyle company inspired by the study of archetypes, announced the appointment of Matthew Reeve as Broadcast Producer for Archetypes Productions. Matthew will report directly to Archetypes, Inc.’s Chief Executive Officer, Michael Mendenhall.

“We are thrilled to have Matthew lead Archetypes Productions,” said Michael Mendenhall. “His creativity and fresh perspective and experience will be an invaluable asset to our company and production team in the months ahead as we launch our new site,”

Matthew will lead Archetypes Productions, the broadcast production studio with the purpose of delivering dynamic content that will provide engagement and entertainment value to experiencing the world of archetypes in everyday life. As Broadcast Producer, Matthew will develop the Broadcast Studio and will lead the development of creative concepts and content for broadcast segments. He will also manage and direct all broadcast productions.

Archetypes Productions is one of Archetypes Inc.’s four primary business segments, each of which places persona and identity at the center of its services. The three other segments include the online portal – launching later this fall – Archetypes Publishing, and Archetypes Brands.

Matthew is a graduate of the NYU dual degree MBA/MFA program and a Brown University alumnus. He has more than 10 years of experience in the industry working as an independent producer and director. In addition to his work on documentaries and music videos, Matthew’s most notable credit includes his collaboration on the Emmy-nominated TV documentary, Courageous Steps. Prior to joining Archetypes, Inc., he worked at pan-European, 24-hour entertainment network MTV Europe and ABC News. Matthew currently serves on the Board of Directors of the Christopher & Dana Reeve Foundation.

About ArchetypeMe

ArchetypeMe is the website that is redefining ‘personal’ search, recommendations, and curation. Discover more at

About Archetypes, Inc.

Archetypes, Inc. is a multimedia lifestyle company that helps people better answer the questions, 'Who am I?' and 'What is relevant to me?' The company is founded on the philosophy of archetypes, a psychology made relevant for today's culture and time. Archetypes, Inc. was formed in August 2011 by Cristina Carlino, the company's Founder and Executive Chair. Other Co-Founders include Michael Mendenhall, Chief Executive Officer of Archetypes, Inc. and President of REVOLATE Holdings; Andy Spellman, Chairman and CEO of REVOLATE Holdings; and David Lipman, Chief Creative Officer of LIPMAN. Archetypes, Inc. is based in New York, NY.

Archetypes, Inc.
Sara Kallison, 212-857-9382
Michele Choi, 646-553-3533

Source: Archetypes, Inc.