Just in time for the crucial holiday selling season, Pinterest has launched a new set of features to cozy up to the business community.

As part of the launch, Pinterest is reversing its former ban on businesses and instead offering them separate tools and terms once they convert their existing accounts to commercial ones.

Prior to the announcement, Pinterest's terms of service included a license to use the service "for your personal, noncommercial use." Nevertheless, thousands of businesses have flocked to Pinterest since its 2009 inception to create accounts and drive brand awareness in hopes of boosting ecommerce sales.

The site drew 26.7 million unique visitors last month, up from 3.3. million in the year-ago period, according to research firm comScore. This rapid growth has drawn businesses, especially retailers, to expand their presence on the site.

Pinterest's new page for businesses details how they can embed pins and boards on their third-party sites in addition to incorporating buttons for users to pin items or follow their Pinterest pages.