Apple still benefits from a culture of innovation and will see more successes ahead, Barbara Marcin of Gabelli Funds said Thursday.

"I don't think anyone going into Apple right now is going there for momentum or good feelings," she said. "Certainly, I think we're getting a buying opportunity.

"The reason Carl Icahn says it's a no-brainer is because of the valuation. If you take the cash out of the share price, you know, it's selling at nine times earnings, and I think it's a tremendous value here."

Earlier this week, billionaire investor Icahn said that he had bought "quite a bit" of Apple stock on a dip following disappointment over two new iPhone models.

(Read more: Carl Icahn buys more Apple; calls it a 'no-brainer')

On CNBC's "Fast Money," Macrin said that Apple was still a quality organization.

"I think this company is the same company it was a couple of years ago, and I appreciate that some people think with the loss of Steve Jobs it's not exactly the same," she said. "But the company has a culture of innovation, and I think we see that with the new releases, and I think we're going to see exciting new products, possibly something wearable."

Macrin acknowledged that skeptics joked that Apple would release a product much like Dick Tracy's two-way wristwatch communicator.

(Read more: Why Wall Street's wrong about Apple: Analyst)

"Until you see it, we don't know," she said. "It's like the iPad and the Mini. Until you use something, you don't really know how you're going to use it."

Macrin also said that she believed Apple was working to get its next big offering "right," which is why it hasn't yet released a new innovation.

"We'll see, but I think that we're going to see a 'wow' product over the next year or so," she said.

— By CNBC's Bruno J. Navarro. Follow him on Twitter @Bruno_J_Navarro.

— CNBC's Stephanie Landsman contributed research to this report. Follow her on Twitter: @StephLandsman.

Trader disclosure: On Sept. 12, 2013, the following stocks and commodities mentioned or intended to be mentioned on CNBC's "Fast Money" were owned by the "Fast Money" traders: Karen Finerman is long AAPL; Karen Finerman is long BAC; Karen Finerman is long C; Karen Finerman is long JPM; Karen Finerman is long TGT; Karen Finerman is long GOOG; Karen Finerman is long M; Karen Finerman is long GM; Karen Finerman is long DIS; Karen Finerman is long MDY PUTS; Dan Nathan is long NFLX; Dan Nathan is long GE; Dan Nathan is long IBM; Dan Nathan is long TSLA; Dan Nathan is long VIX; Dan Nathan is long CAT; Dan Nathan is long MSFT; Dan Nathan is long FXI; Dan Nathan is long ZNGA; Dan Nathan is long WFM ; Dan Nathan is long XCO; Jon Najarian is long AAPL; Jon Najarian is long FB; Jon Najarian is long MSFT; Jon Najarian is long LULU; Jon Najarian is long GRPN; Jon Najarian is long P; Jon Najarian is long ORLY; Jon Najarian is long SYK; Jon Najarian is long MGM; Jon Najarian is long WYNN; Jon Najarian is long MAR; Jon Najarian is long CERN; Jon Najarian is long COP; Jon Najarian is long FIO; Jon Najarian is long GPS; Anthony Scaramucci is long AAPL; Anthony Scaramucci is long C; Anthony Scaramucci is long GS; Anthony Scaramucci is long FB; Anthony Scaramucci is long DIS; Anthony Scaramucci is long GOOG.