This year, Black Friday shoppers may want to take a leaf from 3.1 Phillip Lim for Target devotees. Some social media savvy shoppers were able to beat the crowds by hours to snag coveted items.
Signs pointed to Target's collaboration with designer Phillip Lim selling out quickly when it launched Sunday. Oh boy, did it.
(Read more: How to bag a Phillip Lim at Target)
"The only thing I walked out of Target with [Sunday] was laundry detergent," said Kristin Brooks, 25, of New York. Brooks, who blogs about fashion at TheKrissBliss.com, found the online selection depleted by 8 a.m., and just a few blouses and dresses left on the racks at her store. Other shoppers reported similar experiences.
By Target's account, the collection—as with all new inventory—was added in a series of rolling site updates in the wee hours. "In this case specifically, pieces of the collection became available after midnight Central time," said spokesman Joshua Thomas.
Web platforms got the updates a little before mobile ones. A landing page for the collection was the last to arrive, after all the items were available for purchase online. "We certainly apologize for any frustration or any confusion," he said.