After a scathing review of Samsung's Gear smartwatch by New York Times columnist David Pogue, CNBC's Jim Cramer said that the game is up for the Korean company's attempt at wearable technology and that's great news for Apple.
"This is one of those reviews ... compare Apple, what he had to say about the [iPhone] 5C—where he basically just said 'this is the Mona Lisa' ... I mean, this [Samsung smartwatch] is not even a paint-by-numbers."
"This is it. This thing, the curtain closed on this. The curtain closed on this device," Cramer said, although he acknowledged that wearable technology is still a growing trend.
In Pogue's review, he described Samsung's smartwatch as " a human-interface train wreck" and that "nobody will buy this watch, and nobody should." Pogue explains that the device underdelivers because of an incompatibility with non-Samsung phones and that it has a "hodgepodge" of seemingly random features.
Although Samsung's smartwatch seems underwhelming, one company in particular that has the potential to make waves in the wearable tech market is Under Armour, Cramer predicted. He expects that the company will have "a wearable that's killer" in the form of a shirt that tracks biometric data, along with other accessories.
Don't expect to see a negative David Pogue article on wearable tech from Under Armour, Cramer said. On Samsung, "This was one of those reviews, where it's like, 'holy cow.' "
"Don't you feel that shift in favor of Apple?" Cramer asked. "It's changed. I think that Samsung suddenly becomes what we used to think of Samsung, and Apple has become what we used to think of Apple."