Comcast Corp announced on Wednesday that it developed a new remote control feature in partnership with Twitter that allows users to turn the channel through a tweet.
The "See It" button enables viewers to tune in to a live or On Demand show like Sunday Night Football or "The Voice" through their set-top box or mobile device. In addition, the button will let users program digital video recorders or to buy movie tickets through Fandango.
"Now with See It, they'll be able to tune in directly from Twitter," Dick Costolo, CEO of Twitter, said in a statement.
Comcast and Twitter said they are in discussions with other distribution partners and TV networks to use the feature to promote their content. The hope is the "See It" button will become as ubiquitous as the Facebook "like."