Hong Kong Disneyland's planned new Iron Man attraction may be getting a lot of hype, but will it draw in key tourists from mainland China?
After the stellar performance of the Iron Man 3 film, both in China and around Asia, the newly announced plan for an "Iron Man Experience" would seem like a natural fit to boost Chinese tourists' attendance at the Hong Kong park.
But there may be a problem, says Chris Yoshii, vice president of the economics group at Aecom, a technical support company.
"The Chinese are not so interested in thrills," Yoshii said, citing ridership data from theme parks around the region.
Aecom, in conjunction with the Themed Entertainment Association, compiles an annual global theme park and museum index report. Around 45 percent of the visitors to Hong Kong Disneyland in the fiscal year ending Sept. 30, 2012, were from the mainland, according to data from the company.