English soccer fans were booking their flights to Rio de Janeiro Tuesday evening after a shaky qualifying round finally ended with the national team qualifying for next year's Brazilian World Cup.
But if investors can't wait until next summer to bathe in success then Simon Chadwick, professor of sport business strategy and marketing at Coventry University, has given his tips on what stock market sectors could do well with England's qualification.
"Normally, what you tend to find when teams qualify for World Cups, is in the run-up to and during the actual tournament itself you do tend to get an uplift in things like beer, pizza and TVs," he told CNBC Tuesday, adding that online gambling sites would normally benefit too.
(Read More: Beer to get World Cup boost worth millions)
"Even companies that produce barbecue sets, because as you can imagine people hold parties."
Chadwick is expecting an uplift to stock markets in general on Wednesday with beverages, food, retail and sports merchandising all seeing a footballing fillip. But be warned not all European indexes have seen their national side secure their trip to Brazil next year.
Goals from Wayne Rooney and Steven Gerard were enough to give England the edge against Poland on Tuesday evening. They'll be joined by Spain, Russia and Bosnia-Hercegovina who also booked their place on Tuesday. Meanwhile, Belgium, Germany, Italy, Netherlands and Switzerland have already started to book hotels in Brazil.
(Read more: Will Brazil be ready to host the World Cup in 2014?)