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NASCAR's Danica Patrick's new endorsement deal

NASCAR's Danica Patrick rolls out new products

NASCAR driver Danica Patrick appeared on CNBC's "Squawk Box" to discuss her new deal to be "brand ambassador" for REVO sunglasses.

That company was acquired in July by Sequential Brands Group, which celebrated its new listing by participating in Nasdaq's opening bell ceremony today.

In this clip, Patrick talks about why she likes REVO products and Sequential's CEO, Yehuda Shmidman, discusses the company's strategy.