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Singapore, 5 November 2013 - CNBC, First in Business Worldwide, announced the appointment of Glenda Long to its Asia Pacific team as Senior Account Director of Advertising Sales, based in Singapore. Glenda will report to Kerry Tarrant, Regional Director of Advertising Sales for Southeast Asia and South Asia, CNBC Asia Pacific. She will assume her new role immediately.
In this capacity, Glenda will be responsible for developing and maintaining regional advertising sales accounts in Singapore plus additional markets and creating effective integrated solutions to clients across CNBC's different platforms. In addition, she will manage relationships with advertising agencies enhancing CNBC's brand representation in the region and support the international sales team to implement global initiatives.
"We're excited to have Glenda on board," said Tarrant. "Her industry experience and impressive track record complements our advertising team here in Asia, and we look forward to working with her to develop creative solutions for our clients and commercial partners in the region."
Glenda has over 10 years of sales and marketing experience in Asia Pacific. She joins from Ihub Media where she was AVP of Sales, responsible for developing new business, offering marketers efficient, effective and scalable 360 social media solutions, analytics and digital strategies across different sectors.
Prior to this, she was with JCDecaux Asia as General Manager of Regional Marketing where she was responsible for pan regional sales and marketing in the region. She counts Estee Lauder, Diageo, Nissan, Hilton, Lippo Group among some of the regional accounts won during her tenure.
Glenda holds a Bachelor of Commerce degree in Marketing and General Management from the University of Western Australia. She is fluent in English and Mandarin.
About CNBC in Asia Pacific:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to over 390 million households worldwide. In Asia Pacific, CNBC is distributed to over 80 million households and is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides seven hours of live Asia-produced programming every weekday,which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18(India), CNBC Awaaz (India), CNBC Pakistan, Nikkei-CNBC (Japan) and SBS-CNBC (South Korea) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with Shanghai Media Group, and a collaboration with China Central Television (CCTV). In China CNBC reaches 400 million homes via CCTV's Business Channel programme, Global Connection Show. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as through digital platforms. For more information, please visit us at www.cnbc.com.