Media Money with Julia Boorstin

Forbes Media hires Deutsche Bank to explore a sale

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Forbes hires DB to explore possible sale: Memo

Following the sale of The Washington Post, yet another big publishing brand name is considering going on the block.

Forbes Media, which like other magazine publishers struggled during the economic downturn, has been trying to reinvent itself as a digital brand and is talking to potential buyers. The company includes the flagship print magazine, its international editions and ForbesLife, as well as Forbes.com, mobile apps and conferences.

Forbes Media President and CEO Mike Perlis sent a memo to employees Friday, saying that after receiving more than a few "indications of interest," the company had hired Deutsche Bank to "test the waters of a sale."

(Read more: Amazon CEO Jeff Bezos buying the Washington Post)

The memo, which was leaked to the media, stressed the company's recent growth and digital strength in an effort to send a message to potential buyers.