Holiday Central

How about a $1.5 million TV for Christmas?

Izzy Best, CNBC News Associate
David Paul Morris | Bloomberg | Getty Images

Not sure what to get the person who has it all?

If money is no object, Neiman Marcus can help you decide between a falcon hunt ($150,000) or an overnight stay in a glass house ($30,000).

Neiman Marcus's Christmas book of fantasy gifts was originally created by former Neiman President and Chairman Stanley Marcus as a marketing idea — but it's not just marketing anymore.

"Today, it's also about presenting great unique items into the market," Neiman Marcus CEO Karen Katz said on Squawk on the Street. "In fact, we sell about half of the gifts we present each year in the Christmas book."

(Read more: Three reasons Apple will have a big 2014: Pro)

The 10 Aston Martin luxury automobiles they had exclusively made for the catalog are already sold out at $365,000 each, she said.

The shopping habits of high-end customers are changing. With new millionaires like those in Silicon Valley, few seem to want to stroll long glass cases anymore. Many, in fact, would prefer to take their stroll online first.

"The new generation of shoppers is focused on shopping between channels," said Katz on Squawk on the Street. "The store experience is still very important to them but they start their journey online first. They do a lot of research online, try to understand what the landscape looks like and then either buy online or come into our store."

Neiman Marcus CEO: New shopper generation between channels

(Read more: Even Santa can't help now—LaFerrari is sold out)

Indeed, a recent survey by Neiman Marcus found that seven out of 10 of their customers go online to do research before they walk into a Neiman store to make a purchase. Though some wind up buying online and never setting foot in a store, as was evident by recent ShopperTrak numbers that showed foot traffic was down on Black Friday.

"We do track traffic in our stores but it's not really a leading indicator of how our business is going to be," Katz said.

And male customers have become much more engaged in the shopping experience in the past few years, she said.

"I'm proud of you guys. You're actually upping your game when it comes to fashion and gift-giving!" she quipped.

(Read more: Wal-Mart's hottest Black Friday item—a towel?)

Oh, and the epic 201-inch outdoor TV programmed with 300 movies and two Apple mini iPads for remote controls that's in the catalog? They only made one of those and it's still up for grabs.

Priced at $1.5 million, Katz said they are waiting for "the perfect buyer."

—By CNBC's Izzy Best.

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